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Список вопросов базы знанийАнглийский язык. Бизнес курс.Вопрос id:1699554 Chose three possible answers: Make sure to list headings for the major sections as well as for important … ?) subdivisions ?) subsections ?) submarines ?) subparts Вопрос id:1699555 Chose three possible answers: Managers can not, and … not, read them all ?) did ?) do ?) would ?) will Вопрос id:1699556 Chose three possible answers: Managers in particular read executive summaries before looking at the rest of a ... to determine whether or not they want to learn more about a business ?) presentation ?) concert ?) plan ?) document Вопрос id:1699557 Chose three possible answers: Some pages of your business plan should be ... numbered and the table of contents should include page numbers ?) carefully ?) easily ?) precisely ?) correctly Вопрос id:1699558 Chose three possible answers: Some wording ... chosen very carefully ?) has to be ?) should ?) must ?) has Вопрос id:1699559 Chose three possible answers: Tabs for the documents headings are a nice feature and indicate a professional … ?) paper ?) approach ?) document ?) typist Вопрос id:1699560 Chose three possible answers: That will be one of the most important parts of the plan, taking into account current market size and …., and may require extensive professional level research ?) orientation ?) trends ?) tendencies ?) analysis Вопрос id:1699561 Chose three possible answers: The description is the “Business Vision”, and includes: who the company is, what it will do, what market needs it will address, and why the ... will work ?) plan ?) idea ?) design ?) young girl Вопрос id:1699562 Chose three possible answers: The document is often the “First Impression” of a business for any interested parties or investors ?) sides ?) partners ?) parents ?) parties Вопрос id:1699563 Chose three possible answers: The executive summary may also be used singularly to attract potential ... in your company and can be “followed up” with a complete plan if investors are interested ?) curiosity ?) hippies ?) interest ?) attention Вопрос id:1699564 Chose three possible answers: The ….of a cover is to tell the reader what the document is about ?) target ?) aim ?) purpose ?) goal Вопрос id:1699565 Chose three possible answers: This is an abstract of the ... essentials of your business plan ?) pertinent ?) unnesessary ?) important ?) significant Вопрос id:1699566 Chose three possible answers: To get your document looked at is a key … in the hunt for investment and support ?) step ?) stairs ?) stage ?) phase Вопрос id:1699567 Chose three possible answers: A company without ... is a business that will not know what it is doing ?) plan ?) understanding ?) eyes ?) vision Вопрос id:1699568 Chose three possible answers:Often the introductory …, especially the executive summary, will influence whether readers read the rest of the plan at all ?) moments ?) elements ?) nuances ?) words Вопрос id:1699569 Correspond the left and right parts Левая часть | Правая часть |
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It has also led to the curious situation that the true owners, or shareholders | capital and management to consider shareholders as owners, as is generally accepted by the community at large | However, it is convenient in the context of a discussion on | and subsequent Companies Acts | This came about by virtue of the decision in the Salomon case of 1897 | required to operate competitively in the face of ever more complex manufacturing and other techniques eventually led to the position where the true owners of an enterprise were not personally involved in its management | The development of the joint-stock company and the increasing size of the capital investment required | are not in a technical legal sense, in fact, the owners since a limited liability company is a corporate entity in its own right |
Вопрос id:1699570 Correspond the left and right parts Левая часть | Правая часть |
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These owners - the shareholders - who invested in large undertakings did not do so because they had a personal interest in the technical activities | and subsequent Companies Acts | This came about by virtue of the decision in the Salomon case of 1897 | of their companies, nor because they thought they saw a need in the market that could be filled to some advantage to themselves: these attributes are the preserve of the entrepreneur and the real merchant adventurer | In fact, unless the organisation is being grossly mismanaged | the average shareholder has only one chance a year to influence his company’s affairs, and that is at the annual general meeting (AGM) | However, it is convenient in the context of a discussion on | capital and management to consider shareholders as owners, as is generally accepted by the community at large |
Вопрос id:1699571 Correspond the left and right parts Левая часть | Правая часть |
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They have little, if any, control over the objectives | capital and management to consider shareholders as owners, as is generally accepted by the community at large | Of course, it is true to say that members of management are often shareholders and thus also have an interest in capital: | of the organisation or its day-to-day management | In fact, unless the organisation is being grossly mismanaged | indeed, many companies have this as a requirement for a directorship. However, this in no way diminishes the basic fact that there are now three levels | However, it is convenient in the context of a discussion on | the average shareholder has only one chance a year to influence his company’s affairs, and that is at the annual general meeting (AGM) |
Вопрос id:1699572 Correspond the left and right parts Левая часть | Правая часть |
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They may use argument at the annual general meeting, which | of the organisation or its day-to-day management | In fact, unless the organisation is being grossly mismanaged | of the enterprise and for determining its policies in pursuit of those objectives | They have little, if any, control over the objectives | may or may not be effective | Acting as a board they are responsible for deciding the objectives | the average shareholder has only one chance a year to influence his company’s affairs, and that is at the annual general meeting (AGM) |
Вопрос id:1699573 Correspond the left and right parts Левая часть | Правая часть |
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.DEPARTMENTAL MANAGERS, sometimes known as middle management, are usually responsible | of the organisation or its day-to-day management | The directors must make provision for a proper and adequate organisation, for authorising capital expenditure | for running departments or divisions, and are accountable to the senior executive officers on a functional basis | They have little, if any, control over the objectives | of the enterprise and for determining its policies in pursuit of those objectives | Acting as a board they are responsible for deciding the objectives | and for generally controlling the enterprise in the interests of the owners |
Вопрос id:1699574 Correspond the left and right parts Левая часть | Правая часть |
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DEPARTMENTAL MANAGERS, sometimes known as middle management, are usually responsible | for running departments or divisions, and are accountable to the senior executive officers on a functional basis | According to a recent survey, the top characteristics of an international manager include many soft skills, such as the ability to work in international | of the enterprise and for determining its policies in pursuit of those objectives | Since the 1980s there has been a trend | teams, adaptability to new situations, sensitivity to different cultures (and awareness of own cultural background), and relational skills | Acting as a board they are responsible for deciding the objectives | for large companies to think globally |
Вопрос id:1699575 Correspond the left and right parts Левая часть | Правая часть |
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An international manager must become | an open, non-judgemental personality | In other words, the manager | the manager should have a global view of his or her contribution at work | The manager should be self-reliant and have | should think “world” and not see work responsibilities and needs soley from the perspective of his or her own national background | Another important characteristic is strategic awareness: | quickly involved in matters affecting several countries |
Вопрос id:1699576 Correspond the left and right parts Левая часть | Правая часть |
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Another important characteristic is strategic awareness: | an open, non-judgemental personality | The manager should be self-reliant and have | requirements of a wide range of countries right from the start | Companies are beginning to recognise that | the manager should have a global view of his or her contribution at work | For example, he or she must be sensitive to, and aware of, the market | they do not have enough high-quality people for their international activities |
Вопрос id:1699577 Correspond the left and right parts Левая часть | Правая часть |
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For example, he or she must be sensitive to, and aware of, the market | requirements of a wide range of countries right from the start | The manager should be self-reliant and have | existing operations in order to resource and lead new international ventures | They often have problems releasing experienced people from | done differently elsewhere and encourage them to think in a wider context | Such experiences open people’s minds to the fact that things are | an open, non-judgemental personality |
Вопрос id:1699578 Correspond the left and right parts Левая часть | Правая часть |
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Developing the international company’s management resource | with a load capacity of 1.5 tonnes | The manager should be self-reliant and have | an open, non-judgemental personality | Such experiences open people’s minds to the fact that things are | is a demanding exercise | Initially, I shall have one truck | done differently elsewhere and encourage them to think in a wider context |
Вопрос id:1699579 Correspond the left and right parts Левая часть | Правая часть |
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It will be fitted | was very favourable | Their response | fitted with a mobile phone | The manager should be self-reliant and have | an open, non-judgemental personality | Developing the international company’s management resource | is a demanding exercise |
Вопрос id:1699580 Correspond the left and right parts Левая часть | Правая часть |
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The manager should be self-reliant and have | was very favourable | I shall drive the truck myself and | also employ part-time drivers | Their response | I have Ј10,000 capital | To finance this venture, | an open, non-judgemental personality |
Вопрос id:1699581 Correspond the left and right parts Левая часть | Правая часть |
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My start-up costs | also employ part-time drivers | A document which represents a part of the total stock value of a company | and which shows who owns it | The manager should be self-reliant and have | an open, non-judgemental personality | I shall drive the truck myself and | will total Ј25,000 |
Вопрос id:1699582 Correspond the left and right parts Левая часть | Правая часть |
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A document which states that | an open, non-judgemental personality | A formal agreement to provide | a named person has paid for protection against accidental loss or damage of goods or property | A document which represents a part of the total stock value of a company | goods or services | The manager should be self-reliant and have | and which shows who owns it |
Вопрос id:1699583 Correspond the left and right parts Левая часть | Правая часть |
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An official notification from a bank | a description of the project, including costs, materials, personnel, time plans, etc | A formal letter with an offer to supply goods or services, containing | to make money, showing possible income and expenditure | A description of the ways a new business hopes | of Ј15,000. I can offer the truck (estimated value Ј20,000) as security | I am therefore seeking a bank loan | that it will lend money to a customer |
Вопрос id:1699584 Correspond the left and right parts Левая часть | Правая часть |
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A description of the ways a new business hopes | American Management Technology will increase sales to more than $10 million in three years, while also improving the gross margin on sales and cash management and working capital | By focusing on its strengths, its key customers, and the underlying values they need | a description of the project, including costs, materials, personnel, time plans, etc | A formal letter with an offer to supply goods or services, containing | to make money, showing possible income and expenditure | It has a good reputation, excellent people, and a steady | position in the local market, but has been having trouble maintaining healthy financials |
Вопрос id:1699585 Correspond the left and right parts Левая часть | Правая часть |
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Dudley, our attorney, and Paul Karots, our | public relations consultant | A formal letter with an offer to supply goods or services, containing | position in the local market, but has been having trouble maintaining healthy financials | It has a good reputation, excellent people, and a steady | by its founder and president, Ralph Jones | AMT is a privately-held corporation owned in majority | a description of the project, including costs, materials, personnel, time plans, etc |
Вопрос id:1699586 Correspond the left and right parts Левая часть | Правая часть |
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AMT has been caught in the vise grip of margin | shows that we have had healthy growth in sales it also shows declining gross margin and declining profits | The more detailed numbers in Table below | include other indicators of some concern | Neither owns more than 15%, but | squeezes that have affected computer resellers worldwide | Although the chart titled Past Financial Performance | both are active participants in management decisions |
Вопрос id:1699587 Correspond the left and right parts Левая часть | Правая часть |
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Neither owns more than 15%, but | squeezes that have affected computer resellers worldwide | The gross margin % has been | declining steadily, as we see in the chart | AMT has been caught in the vise grip of margin | throughout the computer industry worldwide | The margin squeeze is happening | both are active participants in management decisions |
Вопрос id:1699588 Correspond the left and right parts Левая часть | Правая часть |
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We have one location – a 7,000 square foot store in a suburban shopping center | throughout the computer industry worldwide | The margin squeeze is happening | squeezes that have affected computer resellers worldwide | We sell the assurance | conveniently close to the downtown area. It includes a training area, service department, offices, and showroom area | AMT has been caught in the vise grip of margin | to small business people to know that their business will not suffer an information technology disaster |
Вопрос id:1699589 Correspond the left and right parts Левая часть | Правая часть |
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They say they tried | squeezes that have affected computer resellers worldwide | We have one location – a 7,000 square foot store in a suburban shopping center | in the downtown area | Store 4 and Store 5 are both | conveniently close to the downtown area. It includes a training area, service department, offices, and showroom area | AMT has been caught in the vise grip of margin | offering services and that buyers didn’t care, instead preferring lower prices |
Вопрос id:1699590 Correspond the left and right parts Левая часть | Правая часть |
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Our estimate in this plan for the home offices in our market service area | squeezes that have affected computer resellers worldwide | AMT has been caught in the vise grip of margin | is based on an analysis published four months ago in the local newspaper | We think the problem is also that they didn’t really offer good service, and | also that they didn’t differentiate from the chains | They say they tried | offering services and that buyers didn’t care, instead preferring lower prices |
Вопрос id:1699591 Correspond the left and right parts Левая часть | Правая часть |
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There are also part-time home offices with people who are employed during the day but work at home at night, people who work | several types | Our estimate in this plan for the home offices in our market service area | is based on an analysis published four months ago in the local newspaper | They say they tried | offering services and that buyers didn’t care, instead preferring lower prices | Home offices include | at home to provide themselves with a part-time income, or people who maintain home offices relating to their hobbies; we will not be focusing on this segment |
Вопрос id:1699592 Correspond the left and right parts Левая часть | Правая часть |
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The 30-employee cutoff | offering services and that buyers didn’t care, instead preferring lower prices | We must differentiate ourselves | is arbitrary | Home offices include | from the box pushers | They say they tried | several types |
Вопрос id:1699593 Correspond the left and right parts Левая часть | Правая часть |
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They say they tried | network, in a company with 5-50 employees. Our values – training, installation, service, support, knowledge – are more cleanly differentiated in this segment | We must differentiate ourselves | offering services and that buyers didn’t care, instead preferring lower prices | This means the 5-20 unit system, tied together in a local area | alternative for our target market, to the price-only kind of buying | We need to establish our business offering as a clear and viable | from the box pushers |
Вопрос id:1699594 Correspond the left and right parts Левая часть | Правая часть |
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We must differentiate ourselves | network, in a company with 5-50 employees. Our values – training, installation, service, support, knowledge – are more cleanly differentiated in this segment | Our revenue structure has to match our cost structure, so the salaries | the high-end, high-quality service and support we offer | We must charge appropriately for | we pay to assure good service and support must be balanced by the revenue we charge | This means the 5-20 unit system, tied together in a local area | from the box pushers |
Вопрос id:1699595 Correspond the left and right parts Левая часть | Правая часть |
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We must charge appropriately for | on a note due in five years but amortized over 15 years | We cannot build the service and support | the high-end, high-quality service and support we offer | Our revenue structure has to match our cost structure, so the salaries | we pay to assure good service and support must be balanced by the revenue we charge | Elsewares is seeking a $300,000.00 financial package based | revenue into the price of products |
Вопрос id:1699596 Correspond the left and right parts Левая часть | Правая часть |
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Whatever profits remain after the above debt payments will be used | guaranteed by the Greenbaums’ assets | Elsewares is seeking a $300,000.00 financial package based | to finance growth, mainly through the acquisition of additional inventory | The note will be personally | we pay to assure good service and support must be balanced by the revenue we charge | Our revenue structure has to match our cost structure, so the salaries | on a note due in five years but amortized over 15 years |
Вопрос id:1699597 Correspond the left and right parts Левая часть | Правая часть |
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The note will be personally | capital situation is chronically tight | Our revenue structure has to match our cost structure, so the salaries | we pay to assure good service and support must be balanced by the revenue we charge | This could cause a serious problem with cash flow, because our working | guaranteed by the Greenbaums’ assets | The most important indicator in our case | is inventory turnover |
Вопрос id:1699598 Correspond the left and right parts Левая часть | Правая часть |
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In extreme cases, prepayment of orders | distributors depending on their payment history | We must maintain gross margins of 90 percent at the least, and | may be the only extendible terms | It may be necessary to implement a variety of payment terms with different | hold marketing costs to no more than 20 percent of sales | We will rely heavily on our subscription to the ASI Credit | Service for this valuable pre-sale information |
Вопрос id:1699599 Correspond the left and right parts Левая часть | Правая часть |
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Elsewares is organized into three main functional areas: product | hold marketing costs to no more than 20 percent of sales | We must maintain gross margins of 90 percent at the least, and | Service for this valuable pre-sale information | Mrs. Greenbaum holds a B.A. from U.C.L.A., is | sourcing, sales & marketing; production & shipping; and finance & administration | We will rely heavily on our subscription to the ASI Credit | married and the mother of one child |
Вопрос id:1699600 Correspond the left and right parts Левая часть | Правая часть |
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Marvin Rosenbaum: Consultant. Mr. Rosenbaum has been associated with the Advertising Specialties industry | and the father of two children | Mr. Rosenbaum has been responsible for the successful entry of many companies into this industry | and has maintained extensive business contacts with many of the industry leaders | Mr. Rosenbaum is married | for just under 25 years and hold the credentials of a C.A.S. or Certified Advertising Specialist | Over the years, Mr. Rosenbaum has been hired by both suppliers and distributors who are either starting a new company as we are or who are attempting | to penetrate the advertising specialties market with products they are already distributing to other markets |
Вопрос id:1699601 Correspond the left and right parts Левая часть | Правая часть |
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The cornerstone of the personnel plan is to maximize production and minimize | to penetrate the advertising specialties market with products they are already distributing to other markets | Mrs. Greenbaum will be responsible for the day to day operations | the labor burden on the companies operating expenses | Marvin Rosenbaum: Consultant. Mr. Rosenbaum has been associated with the Advertising Specialties industry | for just under 25 years and hold the credentials of a C.A.S. or Certified Advertising Specialist | Over the years, Mr. Rosenbaum has been hired by both suppliers and distributors who are either starting a new company as we are or who are attempting | including personnel company policies, and overseeing the sales & marketing and marketing departments |
Вопрос id:1699602 Correspond the left and right parts Левая часть | Правая часть |
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The sales department will be supplemented by Edie Greenbaum who will | also be responsible for calling on distributors as directed by Mr. Rosenbaum | Mr. Rosenbaum will also oversee the network of commissioned based sales reps | hired as an independent consultant at a per diem of $200 | The sales & marketing department will be headed by Marvin Rosenbaum who has been | that will call on distributors in their preassigned territories | Mr. Rosenbaum will be responsible for initiating new leads with the ASI distributor network and for re-establishing existing | contacts with distributors with whom he has had a previous business relationship |
Вопрос id:1699603 Correspond the left and right parts Левая часть | Правая часть |
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At a salary of $36,000 per year, Mr. Greenbaum will be responsible for running the customer | hired as an independent consultant at a per diem of $200 | We are projecting the division | service department which will include handling phone orders and catalogue requests | Mr. Rosenbaum will be responsible for initiating new leads with the ASI distributor network and for re-establishing existing | contacts with distributors with whom he has had a previous business relationship | The sales & marketing department will be headed by Marvin Rosenbaum who has been | of this department into two positions at approximately the fourteenth month of business |
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