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Английский язык. Бизнес курс.

Вопрос id:1699554
Chose three possible answers: Make sure to list headings for the major sections as well as for important …
?) subdivisions
?) submarines
?) subparts
?) subsections
Вопрос id:1699555
Chose three possible answers: Managers can not, and … not, read them all
?) would
?) did
?) will
?) do
Вопрос id:1699556
Chose three possible answers: Managers in particular read executive summaries before looking at the rest of a ... to determine whether or not they want to learn more about a business
?) plan
?) document
?) concert
?) presentation
Вопрос id:1699557
Chose three possible answers: Some pages of your business plan should be ... numbered and the table of contents should include page numbers
?) easily
?) precisely
?) correctly
?) carefully
Вопрос id:1699558
Chose three possible answers: Some wording ... chosen very carefully
?) must
?) has
?) should
?) has to be
Вопрос id:1699559
Chose three possible answers: Tabs for the documents headings are a nice feature and indicate a professional …
?) approach
?) document
?) typist
?) paper
Вопрос id:1699560
Chose three possible answers: That will be one of the most important parts of the plan, taking into account current market size and …., and may require extensive professional level research
?) orientation
?) trends
?) analysis
?) tendencies
Вопрос id:1699561
Chose three possible answers: The description is the “Business Vision”, and includes: who the company is, what it will do, what market needs it will address, and why the ... will work
?) plan
?) young girl
?) idea
?) design
Вопрос id:1699562
Chose three possible answers: The document is often the “First Impression” of a business for any interested parties or investors
?) parents
?) parties
?) sides
?) partners
Вопрос id:1699563
Chose three possible answers: The executive summary may also be used singularly to attract potential ... in your company and can be “followed up” with a complete plan if investors are interested
?) interest
?) attention
?) hippies
?) curiosity
Вопрос id:1699564
Chose three possible answers: The ….of a cover is to tell the reader what the document is about
?) aim
?) purpose
?) goal
?) target
Вопрос id:1699565
Chose three possible answers: This is an abstract of the ... essentials of your business plan
?) pertinent
?) significant
?) important
?) unnesessary
Вопрос id:1699566
Chose three possible answers: To get your document looked at is a key … in the hunt for investment and support
?) stairs
?) step
?) phase
?) stage
Вопрос id:1699567
Chose three possible answers: A company without ... is a business that will not know what it is doing
?) understanding
?) vision
?) eyes
?) plan
Вопрос id:1699568
Chose three possible answers:Often the introductory …, especially the executive summary, will influence whether readers read the rest of the plan at all
?) words
?) nuances
?) moments
?) elements
Вопрос id:1699569
Correspond the left and right parts
Левая частьПравая часть
The development of the joint-stock company and the increasing size of the capital investment required
required to operate competitively in the face of ever more complex manufacturing and other techniques eventually led to the position where the true owners of an enterprise were not personally involved in its management
However, it is convenient in the context of a discussion on
are not in a technical legal sense, in fact, the owners since a limited liability company is a corporate entity in its own right
It has also led to the curious situation that the true owners, or shareholders
and subsequent Companies Acts
This came about by virtue of the decision in the Salomon case of 1897
capital and management to consider shareholders as owners, as is generally accepted by the community at large
Вопрос id:1699570
Correspond the left and right parts
Левая частьПравая часть
However, it is convenient in the context of a discussion on
the average shareholder has only one chance a year to influence his company’s affairs, and that is at the annual general meeting (AGM)
These owners - the shareholders - who invested in large undertakings did not do so because they had a personal interest in the technical activities
of their companies, nor because they thought they saw a need in the market that could be filled to some advantage to themselves: these attributes are the preserve of the entrepreneur and the real merchant adventurer
This came about by virtue of the decision in the Salomon case of 1897
capital and management to consider shareholders as owners, as is generally accepted by the community at large
In fact, unless the organisation is being grossly mismanaged
and subsequent Companies Acts
Вопрос id:1699571
Correspond the left and right parts
Левая частьПравая часть
However, it is convenient in the context of a discussion on
indeed, many companies have this as a requirement for a directorship. However, this in no way diminishes the basic fact that there are now three levels
They have little, if any, control over the objectives
of the organisation or its day-to-day management
In fact, unless the organisation is being grossly mismanaged
capital and management to consider shareholders as owners, as is generally accepted by the community at large
Of course, it is true to say that members of management are often shareholders and thus also have an interest in capital:
the average shareholder has only one chance a year to influence his company’s affairs, and that is at the annual general meeting (AGM)
Вопрос id:1699572
Correspond the left and right parts
Левая частьПравая часть
Acting as a board they are responsible for deciding the objectives
the average shareholder has only one chance a year to influence his company’s affairs, and that is at the annual general meeting (AGM)
They have little, if any, control over the objectives
may or may not be effective
In fact, unless the organisation is being grossly mismanaged
of the organisation or its day-to-day management
They may use argument at the annual general meeting, which
of the enterprise and for determining its policies in pursuit of those objectives
Вопрос id:1699573
Correspond the left and right parts
Левая частьПравая часть
.DEPARTMENTAL MANAGERS, sometimes known as middle man­agement, are usually responsible
for running departments or divi­sions, and are accountable to the senior executive officers on a functional basis
Acting as a board they are responsible for deciding the objectives
and for generally controlling the enterprise in the interests of the owners
The directors must make provision for a proper and adequate organisation, for authorising capital expenditure
of the organisation or its day-to-day management
They have little, if any, control over the objectives
of the enterprise and for determining its policies in pursuit of those objectives
Вопрос id:1699574
Correspond the left and right parts
Левая частьПравая часть
Acting as a board they are responsible for deciding the objectives
for large companies to think globally
DEPARTMENTAL MANAGERS, sometimes known as middle man­agement, are usually responsible
of the enterprise and for determining its policies in pursuit of those objectives
According to a recent survey, the top characteristics of an international manager include many soft skills, such as the ability to work in international
for running departments or divi­sions, and are accountable to the senior executive officers on a functional basis
Since the 1980s there has been a trend
teams, adaptability to new situations, sensitivity to different cultures (and awareness of own cultural background), and relational skills
Вопрос id:1699575
Correspond the left and right parts
Левая частьПравая часть
The manager should be self-reliant and have
quickly involved in matters affecting several countries
An international manager must become
the manager should have a global view of his or her contribution at work
In other words, the manager
should think “world” and not see work responsibilities and needs soley from the perspective of his or her own national background
Another important characteristic is strategic awareness:
an open, non-judgemental personality
Вопрос id:1699576
Correspond the left and right parts
Левая частьПравая часть
For example, he or she must be sensitive to, and aware of, the market
the manager should have a global view of his or her contribution at work
Another important characteristic is strategic awareness:
requirements of a wide range of countries right from the start
Companies are beginning to recognise that
they do not have enough high-quality people for their international activities
The manager should be self-reliant and have
an open, non-judgemental personality
Вопрос id:1699577
Correspond the left and right parts
Левая частьПравая часть
They often have problems releasing experienced people from
an open, non-judgemental personality
The manager should be self-reliant and have
requirements of a wide range of countries right from the start
Such experiences open people’s minds to the fact that things are
existing operations in order to resource and lead new international ventures
For example, he or she must be sensitive to, and aware of, the market
done differently elsewhere and encourage them to think in a wider context
Вопрос id:1699578
Correspond the left and right parts
Левая частьПравая часть
The manager should be self-reliant and have
is a demanding exercise
Such experiences open people’s minds to the fact that things are
with a load capacity of 1.5 tonnes
Initially, I shall have one truck
an open, non-judgemental personality
Developing the international company’s management resource
done differently elsewhere and encourage them to think in a wider context
Вопрос id:1699579
Correspond the left and right parts
Левая частьПравая часть
It will be fitted
fitted with a mobile phone
Developing the international company’s management resource
was very favourable
The manager should be self-reliant and have
an open, non-judgemental personality
Their response
is a demanding exercise
Вопрос id:1699580
Correspond the left and right parts
Левая частьПравая часть
To finance this venture,
I have Ј10,000 capital
Their response
an open, non-judgemental personality
I shall drive the truck myself and
was very favourable
The manager should be self-reliant and have
also employ part-time drivers
Вопрос id:1699581
Correspond the left and right parts
Левая частьПравая часть
The manager should be self-reliant and have
an open, non-judgemental personality
My start-up costs
and which shows who owns it
A document which represents a part of the total stock value of a company
also employ part-time drivers
I shall drive the truck myself and
will total Ј25,000
Вопрос id:1699582
Correspond the left and right parts
Левая частьПравая часть
A formal agreement to provide
goods or services
A document which states that
an open, non-judgemental personality
The manager should be self-reliant and have
and which shows who owns it
A document which represents a part of the total stock value of a company
a named person has paid for protection against accidental loss or damage of goods or property
Вопрос id:1699583
Correspond the left and right parts
Левая частьПравая часть
I am therefore seeking a bank loan
a description of the project, including costs, materials, personnel, time plans, etc
A description of the ways a new business hopes
that it will lend money to a customer
A formal letter with an offer to supply goods or services, containing
to make money, showing possible income and expenditure
An official notification from a bank
of Ј15,000. I can offer the truck (estimated value Ј20,000) as security
Вопрос id:1699584
Correspond the left and right parts
Левая частьПравая часть
A description of the ways a new business hopes
a description of the project, including costs, materials, personnel, time plans, etc
It has a good reputation, excellent people, and a steady
position in the local market, but has been having trouble maintaining healthy financials
A formal letter with an offer to supply goods or services, containing
to make money, showing possible income and expenditure
By focusing on its strengths, its key customers, and the underlying values they need
American Management Technology will increase sales to more than $10 million in three years, while also improving the gross margin on sales and cash management and working capital
Вопрос id:1699585
Correspond the left and right parts
Левая частьПравая часть
Dudley, our attorney, and Paul Karots, our
public relations consultant
It has a good reputation, excellent people, and a steady
position in the local market, but has been having trouble maintaining healthy financials
A formal letter with an offer to supply goods or services, containing
a description of the project, including costs, materials, personnel, time plans, etc
AMT is a privately-held corporation owned in majority
by its founder and president, Ralph Jones
Вопрос id:1699586
Correspond the left and right parts
Левая частьПравая часть
The more detailed numbers in Table below
squeezes that have affected computer resellers worldwide
Neither owns more than 15%, but
both are active participants in management decisions
Although the chart titled Past Financial Performance
shows that we have had healthy growth in sales it also shows declining gross margin and declining profits
AMT has been caught in the vise grip of margin
include other indicators of some concern
Вопрос id:1699587
Correspond the left and right parts
Левая частьПравая часть
Neither owns more than 15%, but
both are active participants in management decisions
The margin squeeze is happening
declining steadily, as we see in the chart
AMT has been caught in the vise grip of margin
throughout the computer industry worldwide
The gross margin % has been
squeezes that have affected computer resellers worldwide
Вопрос id:1699588
Correspond the left and right parts
Левая частьПравая часть
The margin squeeze is happening
throughout the computer industry worldwide
We sell the assurance
squeezes that have affected computer resellers worldwide
AMT has been caught in the vise grip of margin
conveniently close to the downtown area. It includes a training area, service department, offices, and showroom area
We have one location – a 7,000 square foot store in a suburban shopping center
to small business people to know that their business will not suffer an information technology disaster
Вопрос id:1699589
Correspond the left and right parts
Левая частьПравая часть
We have one location – a 7,000 square foot store in a suburban shopping center
squeezes that have affected computer resellers worldwide
Store 4 and Store 5 are both
offering services and that buyers didn’t care, instead preferring lower prices
They say they tried
conveniently close to the downtown area. It includes a training area, service department, offices, and showroom area
AMT has been caught in the vise grip of margin
in the downtown area
Вопрос id:1699590
Correspond the left and right parts
Левая частьПравая часть
They say they tried
is based on an analysis published four months ago in the local newspaper
Our estimate in this plan for the home offices in our market service area
offering services and that buyers didn’t care, instead preferring lower prices
We think the problem is also that they didn’t really offer good service, and
squeezes that have affected computer resellers worldwide
AMT has been caught in the vise grip of margin
also that they didn’t differentiate from the chains
Вопрос id:1699591
Correspond the left and right parts
Левая частьПравая часть
Our estimate in this plan for the home offices in our market service area
is based on an analysis published four months ago in the local newspaper
They say they tried
offering services and that buyers didn’t care, instead preferring lower prices
Home offices include
several types
There are also part-time home offices with people who are employed during the day but work at home at night, people who work
at home to provide themselves with a part-time income, or people who maintain home offices relating to their hobbies; we will not be focusing on this segment
Вопрос id:1699592
Correspond the left and right parts
Левая частьПравая часть
We must differentiate ourselves
is arbitrary
The 30-employee cutoff
from the box pushers
Home offices include
several types
They say they tried
offering services and that buyers didn’t care, instead preferring lower prices
Вопрос id:1699593
Correspond the left and right parts
Левая частьПравая часть
This means the 5-20 unit system, tied together in a local area
network, in a company with 5-50 employees. Our values – training, installation, service, support, knowledge – are more cleanly differentiated in this segment
We must differentiate ourselves
alternative for our target market, to the price-only kind of buying
They say they tried
offering services and that buyers didn’t care, instead preferring lower prices
We need to establish our business offering as a clear and viable
from the box pushers
Вопрос id:1699594
Correspond the left and right parts
Левая частьПравая часть
We must charge appropriately for
the high-end, high-quality service and support we offer
We must differentiate ourselves
network, in a company with 5-50 employees. Our values – training, installation, service, support, knowledge – are more cleanly differentiated in this segment
This means the 5-20 unit system, tied together in a local area
we pay to assure good service and support must be balanced by the revenue we charge
Our revenue structure has to match our cost structure, so the salaries
from the box pushers
Вопрос id:1699595
Correspond the left and right parts
Левая частьПравая часть
We cannot build the service and support
we pay to assure good service and support must be balanced by the revenue we charge
Our revenue structure has to match our cost structure, so the salaries
on a note due in five years but amortized over 15 years
We must charge appropriately for
revenue into the price of products
Elsewares is seeking a $300,000.00 financial package based
the high-end, high-quality service and support we offer
Вопрос id:1699596
Correspond the left and right parts
Левая частьПравая часть
Elsewares is seeking a $300,000.00 financial package based
on a note due in five years but amortized over 15 years
Whatever profits remain after the above debt payments will be used
we pay to assure good service and support must be balanced by the revenue we charge
The note will be personally
guaranteed by the Greenbaums’ assets
Our revenue structure has to match our cost structure, so the salaries
to finance growth, mainly through the acquisition of additional inventory
Вопрос id:1699597
Correspond the left and right parts
Левая частьПравая часть
This could cause a serious problem with cash flow, because our working
we pay to assure good service and support must be balanced by the revenue we charge
The note will be personally
capital situation is chronically tight
Our revenue structure has to match our cost structure, so the salaries
is inventory turnover
The most important indicator in our case
guaranteed by the Greenbaums’ assets
Вопрос id:1699598
Correspond the left and right parts
Левая частьПравая часть
In extreme cases, prepayment of orders
may be the only extendible terms
It may be necessary to implement a variety of payment terms with different
hold marketing costs to no more than 20 percent of sales
We must maintain gross margins of 90 percent at the least, and
Service for this valuable pre-sale information
We will rely heavily on our subscription to the ASI Credit
distributors depending on their payment history
Вопрос id:1699599
Correspond the left and right parts
Левая частьПравая часть
We must maintain gross margins of 90 percent at the least, and
hold marketing costs to no more than 20 percent of sales
We will rely heavily on our subscription to the ASI Credit
Service for this valuable pre-sale information
Elsewares is organized into three main functional areas: product
married and the mother of one child
Mrs. Greenbaum holds a B.A. from U.C.L.A., is
sourcing, sales & marketing; production & shipping; and finance & administration
Вопрос id:1699600
Correspond the left and right parts
Левая частьПравая часть
Mr. Rosenbaum has been responsible for the successful entry of many companies into this industry
and the father of two children
Marvin Rosenbaum: Consultant. Mr. Rosenbaum has been associated with the Advertising Specialties industry
to penetrate the advertising specialties market with products they are already distributing to other markets
Over the years, Mr. Rosenbaum has been hired by both suppliers and distributors who are either starting a new company as we are or who are attempting
for just under 25 years and hold the credentials of a C.A.S. or Certified Advertising Specialist
Mr. Rosenbaum is married
and has maintained extensive business contacts with many of the industry leaders
Вопрос id:1699601
Correspond the left and right parts
Левая частьПравая часть
The cornerstone of the personnel plan is to maximize production and minimize
for just under 25 years and hold the credentials of a C.A.S. or Certified Advertising Specialist
Over the years, Mr. Rosenbaum has been hired by both suppliers and distributors who are either starting a new company as we are or who are attempting
the labor burden on the companies operating expenses
Mrs. Greenbaum will be responsible for the day to day operations
to penetrate the advertising specialties market with products they are already distributing to other markets
Marvin Rosenbaum: Consultant. Mr. Rosenbaum has been associated with the Advertising Specialties industry
including personnel company policies, and overseeing the sales & marketing and marketing departments
Вопрос id:1699602
Correspond the left and right parts
Левая частьПравая часть
The sales & marketing department will be headed by Marvin Rosenbaum who has been
hired as an independent consultant at a per diem of $200
Mr. Rosenbaum will be responsible for initiating new leads with the ASI distributor network and for re-establishing existing
contacts with distributors with whom he has had a previous business relationship
The sales department will be supplemented by Edie Greenbaum who will
also be responsible for calling on distributors as directed by Mr. Rosenbaum
Mr. Rosenbaum will also oversee the network of commissioned based sales reps
that will call on distributors in their preassigned territories
Вопрос id:1699603
Correspond the left and right parts
Левая частьПравая часть
Mr. Rosenbaum will be responsible for initiating new leads with the ASI distributor network and for re-establishing existing
of this department into two positions at approximately the fourteenth month of business
We are projecting the division
service department which will include handling phone orders and catalogue requests
At a salary of $36,000 per year, Mr. Greenbaum will be responsible for running the customer
hired as an independent consultant at a per diem of $200
The sales & marketing department will be headed by Marvin Rosenbaum who has been
contacts with distributors with whom he has had a previous business relationship
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