Список вопросов базы знаний

?) craft training

?) university training

?) professional training

?) operative training

?) financial advisor

?) insurance broker

?) stockbroker

?) commodity trader

?) bank manager

?) market analyst

?) accountant

?) stockbroker

?) accountant

?) market analyst

?) finance director

?) financial advisor

?) professional training

?) operative training

?) craft training

?) university training

?) letter of application

?) functional résumé

?) curriculum vitae

?) chronological résumé

?) vacancy

?) position

?) work

?) job

?) first level job

?) entry level job

?) close level job

?) top level job

?) career development

?) career accomplishment

?) career building

?) career counseling

?) lunch interview

?) telephone interview

?) one-on-one interview

?) chronological résumé

?) craft training

?) telephone interview

?) screening interview

?) stress interview

?) curriculum vitae

?) application letter

?) application form

?) cover letter

?) position

?) post

?) vacancy

?) application

?) interviewee

?) candidate

?) interviewer

?) applicant

?) chronological résumé

?) electronic résumé

?) application form

?) functional résumé

?) want ad

?) job announcement

?) job seeker

?) job listing

?) applicant

?) job hunter

?) job seeker

?) hiring manager

?) career counselor

?) head hunter

?) job hunter

?) hiring manager

?) hire

?) sack

?) make redundant

?) fire

?) хронология резюме

?) хронологическое резюме

?) хронология содержания

?) резюмирование хронологии

?) функциональное резюме

?) краткое содержание функций

?) краткое функциональное содержание

?) функция резюме

?) резюме для банков

?) резюме банковских работников

?) банк резюме

?) резюме банки

?) Market opportunities are collecting, analysing and reporting data relevant to a specific marketing situation (such as a proposed new product).

?) Market opportunities i.e. all the various elements of a marketing programme, their integration, and the amount of effort that a company can expend on them in order to influence the target market.

?) Market opportunities are the lowest price that can be demanded to cover all costs involved in the production of the good and its distribution, and to show a reasonable profit.

?) Market opportunities are profitable possibilities of filling unsatisfied needs or creating new ones in areas in which the company is likely to enjoy a differential advantage, due to its distinctive competencies.

?) Communication to correct erroneous impressions, maintain the goodwill of the organization's many publics, and explain the organization's goals and purposes is called public relations.

?) Any paid form of nonpersonal communication through the mass media about a product by an identified sponsor is advertising.

?) Personal, face-to-face contact between a seller's representative and those people with whom the seller wants to communicate is personal selling.

?) Type of promotion that communicates with targeted receivers in a way that is not feasible by using other elements of the promotion mix. It involves any activity that offers an incentive to induce a desired response by salespersons, intermediaries, and/or final customers.

?) A promotion has only three modes and two targets. The targets are the trade, the consumer and company employees. The modes are the immediate incentive and the delayed incentive to purchase.

?) A promotion has only three targets and two modes. The targets are the trade, the consumer and company employees. The modes are the immediate incentive and the delayed incentive to purchase.

?) A promotion has only three targets and two modes. The targets are the trade, the consumer and the delayed incentive to purchase. The modes are the immediate incentive to purchase and company employees.

?) A promotion has only three targets and two modes. The targets are the immediate incentive and the delayed incentive to. The modes are purchase the trade, the consumer and company employees.

?) In deciding whether to buy or make regular use of a product, a prospective buyer moves through five stages: trial, awareness, interest, evaluation, and adoption.

?) In deciding whether to buy or make regular use of a product, a prospective buyer moves through five stages: trial awareness, interest, adoption and evaluation.

?) In deciding whether to buy or make regular use of a product, a prospective buyer moves through five stages: interest, trial, awareness, evaluation and adoption.

?) In deciding whether to buy or make regular use of a product, a prospective buyer moves through five stages: awareness, interest, evaluation, trial and adoption.

?) The brands can be valued by the following methods: premium profit method and the relief from royalty method.

?) The brands can be valued by the following methods: premium offer method and the relief from tax method.

?) The brands can be valued by the following methods: premium profit method and the relief from tax method.

?) The brands can be valued by the following methods: premium offer and the relief from royalty method.

?) The 'marketing concept' is profitable possibilities of filling unsatisfied needs or creating new ones in areas in which the company is likely to enjoy a differential advantage, due to its distinctive competencies.

?) The 'marketing concept' assumes that resisting consumers have to be persuaded by vigorous hard-selling techniques to buy non-essential goods or services.

?) The 'marketing concept', i.e. all the various elements of a marketing programme, their integration, and the amount of effort that a company can expend on them in order to influence the target market.

?) The 'marketing concept', on the contrary, assumes that the producer's task is to find wants and fill them.

?) The marketing mix is the lowest price that can be demanded to cover all costs involved in the production of the good and its distribution, and to show a reasonable profit.

?) The marketing mix is profitable possibility of filling unsatisfied needs or creating new ones in areas in which the company is likely to enjoy a differential advantage, due to its distinctive competencies.

?) The marketing mix is collecting, analysing and reporting data relevant to a specific marketing situation (such as a proposed new product).

?) The marketing mix, i.e. all the various elements of a marketing programme, their integration, and the amount of effort that a company can expend on them in order to influence the target market. The best-known classification of these elements is the '4 Ps': product, place, promotion and price.

?) Communication to correct erroneous impressions, maintain the goodwill of the organization's many publics, and explain the organization's goals and purposes is called public relations.

?) Personal, face-to-face contact between a seller's representative and those people with whom the seller wants to communicate is personal selling.

?) Any paid form of nonpersonal communication through the mass media about a product by an identified sponsor is advertising.

?) Type of promotion which communicates with targeted receivers in a way that is not feasible by using other elements of the promotion mix. It involves any activity that offers an incentive to induce a desired response by salespersons, intermediaries, and/or final customers.

?) Producer market, consisting of all the organizations that acquire goods and services for direct consumption.

?) Producer market, consisting of all the individuals that acquire goods and services that are used in the production of other goods, or in the supply of services to others.

?) Producer market, consisting of all the individuals and organizations that acquire goods and services that are used for direct consumption.

?) Producer market, consisting of all the individuals and organizations that acquire goods and services that are used in the production of other goods, or in the supply of services to others.

?) Personal, face-to-face contact between a seller's representative and those people with whom the seller wants to communicate is personal selling.

?) Any paid form of nonpersonal communication through the mass media about a product by an identified sponsor is advertising.

?) Sales promotion communicates with targeted receivers in a way that is not feasible by using other elements of the promotion mix. It involves any activity that offers an incentive to induce a desired response by salespersons, intermediaries, and/or final customers.

?) Communication to correct erroneous impressions, maintain the goodwill of the organization's many publics, and explain the organization's goals and purposes is called public relations.

?) The 'selling concept', i.e. all the various elements of a marketing programme, their integration, and the amount of effort that a company can expend on them in order to influence the target market.

?) The 'selling concept' assumes that resisting consumers have to be persuaded by vigorous hard-selling techniques to buy non-essential goods or services.

?) The 'selling concept' is profitable possibilities of filling unsatisfied needs or creating new ones in areas in which the company is likely to enjoy a differential advantage, due to its distinctive competencies.

?) The 'selling concept', on the contrary, assumes that the producer's task is to find wants and fill them.

?) Any paid form of nonpersonal communication through the mass media about a product by an identified sponsor is advertising.

?) All the various elements of a marketing programme, their integration, and the amount of effort that a company can expend on them in order to influence the target market.

?) Communication to correct erroneous impressions, maintain the goodwill of the organization's many publics, and explain the organization's goals and purposes is called public relations.

?) Personal, face-to-face contact between a seller's representative and those people with whom the seller wants to communicate is personal selling.

?) Economic price is the one which sounds lower than it really is.

?) Economic price is the price that the customers expect to pay and may be at either of the levels of economical price or, more probably, somewhere in between.

?) Economic price is the lowest price that can be demanded to cover all costs involved in the production of the good and its distribution, and to show a reasonable profit.

?) Economic price is that pertaining to luxury goods or goods generally thought of as generous presents.

?) The market price is that pertaining to luxury goods or goods generally thought of as generous presents.

?) The market price is the lowest price that can be demanded to cover all costs involved in the production of the good and its distribution, and to show a reasonable profit.

?) The market price is the one which sounds lower than it really is.

?) The market price is the price that the customers expect to pay and may be at either of the levels of economical price or, more probably, somewhere in between.

?) All the various elements of a marketing programme, their integration, and the amount of effort that a company can expend on them in order to influence the target market. The best-known classification of these elements is the '4 Ps': product, place, promotion and price.

?) Promotion itself is also considered to be comprised of four elements: advertising, personal selling, sales promotion and public relations.

?) Any paid form of nonpersonal communication through the mass media about a product by an identified sponsor is advertising.

?) Personal, face-to-face contact between a seller's representative and those people with whom the seller wants to communicate is personal selling.

?) Perishables

?) Core product

?) Augmented product

?) Generic product

?) Perishables

?) Augmented product

?) Core product

?) Generic product

?) product oriented selling

?) hard-selling techniques

?) marketing concept

?) customer-oriented selling

?) Generic advertising

?) Perimeter advertising

?) Publicity

?) Generic product

?) consumer concept

?) selling concept

?) marketing concept

?) product concept

?) Perishables

?) Total product

?) Sagging product

?) The-sell-by-date

?) Augmented product

?) Generic product

?) Core product

?) Perishables

?) salesperson

?) independent distributor

?) retailer

?) sales representative

?) international market

?) national market

?) domestic market

?) multinational market

?) Marketing audit

?) Market research

?) Marketing planning

?) Marketing research

?) Current

?) Intangible

?) Tangible

?) Fixed

?) Market research

?) Marketing planning

?) Marketing audit

?) Marketing research

?) independent distributor

?) salesperson

?) retailer

?) commission agent