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Список вопросов базы знанийАнглийский язык. Бизнес курс.
Вопрос id:1697443 Choose the right word to fill in the gap in the following sentence: An agreement to pay a licence fee to use a well-known name is called a ……….. ?) Sales contract ?) Franchise agreement ?) License agreement ?) Distribution agreement Вопрос id:1697444 Choose the right word to fill in the gap in the following sentence: An agreement to sell only one manufacturer's goods is called a sole ..................... ?) sales contract ?) distribution agreement ?) franchise agreement ?) licensing agreement Вопрос id:1697445 Choose the right word to fill in the gap in the following sentence: Any activity, which increases consumer awareness of a company or its products is ............................ ?) Publicity ?) Advertising ?) Promotion ?) Public relations Вопрос id:1697446 Choose the right word to fill in the gap in the following sentence: By having documentation which can be used in various markets we are able to take advantage of.............................. ?) Market economies ?) Marketing audit ?) Economies of scale ?) Economies of scope Вопрос id:1697447 Choose the right word to fill in the gap in the following sentence: Consumers are often prepared to pay high prices for .......... brands, which they believe represent high quality. ?) Bonus ?) Poor quality ?) Well-known ?) Premium Вопрос id:1697448 Choose the right word to fill in the gap in the following sentence: Consumers usually expect to pay less for products that are............ ?) Unbranded ?) Down-branded ?) Up-branded ?) Branded Вопрос id:1697449 Choose the right word to fill in the gap in the following sentence: Increasing production by 25% does not increase costs by much, because we are able to take advantage of ............................... ?) Marketing audit ?) Economies of scope ?) Market economies ?) Economies of scale Вопрос id:1697450 Choose the right word to fill in the gap in the following sentence: Products need a clear .................... to make them distinctive and attractive to buyers. ?) Marketing ?) Positioning ?) Promotion ?) Distribution Вопрос id:1697451 Choose the right word to fill in the gap in the following sentence: Promotional techniques aimed at people's fears, ambition, feelings, likes and dislikes are concerned with .......................... ?) rational appeal ?) emotional appeal ?) quality appeal ?) financial appeal Вопрос id:1697452 Choose the right word to fill in the gap in the following sentence: Promotional techniques based on giving the consumer facts and technical information are concerned with ............................. ?) rational appeal ?) emotional appeal ?) financial appeal ?) quality appeal Вопрос id:1697453 Choose the right word to fill in the gap in the following sentence: Trading through computers, with orders and payment transmitted along telephone network, is called ..................... ?) electronic trading ?) direct selling ?) mail trade ?) mail order Вопрос id:1697454 Choose the right word to fill in the gap in the following sentence: Your product must be available to customers through the most cost-effective channels of ___. ?) Positioning ?) Markets ?) Stores ?) Distribution Вопрос id:1697455 Give English equivalent to the term: Афиша ?) Billboards ?) In-store demonstration ?) Multipack ?) Posters Вопрос id:1697456 Give English equivalent to the term: Возмещение цен с отсрочкой ?) Cents-off ?) Price-cuts ?) Money-refund offer ?) coupons for subsequent purchases Вопрос id:1697457 Give English equivalent to the term: Демонстрация (реклама) товаров в магазине ?) on-pack promotion ?) in-store promotion ?) in-store demonstration ?) cents-off Вопрос id:1697458 Give English equivalent to the term: Дополнительный продукт ?) Value-added product ?) Added product ?) Additional product ?) Supplementary product Вопрос id:1697459 Give English equivalent to the term: Исследование рынка ?) Marketing research ?) Promotion research ?) Market research ?) Market inquiry Вопрос id:1697460 Give English equivalent to the term: Каналы распределения ?) distribution channels ?) hypermarket ?) sales promotion ?) chain stores Вопрос id:1697461 Give English equivalent to the term: Конкурс продаж ?) Consumer contest ?) Sales contest ?) Trade show ?) Consumer exhibition Вопрос id:1697462 Give English equivalent to the term: Концепция продаж ?) Marketing concept ?) Selling concept ?) Sales concept ?) Promotion concept Вопрос id:1697463 Give English equivalent to the term: Крайний срок употребления продукта ?) currency ?) date of sale ?) the sell-by date ?) circulation Вопрос id:1697464 Give English equivalent to the term: Купоны для последующей покупки ?) coupons for subsequent purchases ?) Cents-off ?) Money-refund offer ?) Price-cuts Вопрос id:1697465 Give English equivalent to the term: Маркетинговое исследование ?) Market inquiry ?) Promotion research ?) Market research ?) Marketing research Вопрос id:1697466 Give English equivalent to the term: Место торговли, рынок ?) Point of market ?) Market-place ?) Point of sale ?) Point of purchase Вопрос id:1697467 Give English equivalent to the term: Небрэндированный ?) Brand-off ?) Without brand ?) Non-branded ?) Unbranded Вопрос id:1697468 Give English equivalent to the term: Независимый распространитель ?) door-to-door selling ?) personal selling ?) salesperson ?) independent distributor Вопрос id:1697469 Give English equivalent to the term: Первоначальная цена ?) Initial pricing ?) Brand price ?) Launch pricing ?) First pricing Вопрос id:1697470 Give English equivalent to the term: Покупательная способность ?) purchasing capacity ?) acquiring capacity ?) purchasing power ?) acquiring power Вопрос id:1697471 Give English equivalent to the term: Покупка нескольких товаров по цене одного ?) on-pack price offer ?) in-store promotion ?) multipack ?) in-store demonstration Вопрос id:1697472 Give English equivalent to the term: Потребительская выставка ?) Consumer exhibition ?) Trade show ?) Sales contest ?) Commercial chamber Вопрос id:1697473 Give English equivalent to the term: Потребительский рынок ?) consumer market ?) service consumer market ?) producer market ?) business market Вопрос id:1697474 Give English equivalent to the term: предложение о снижении цены на упаковке товара ?) in-store demonstration ?) on-pack price offer ?) multipack ?) in-store promotion Вопрос id:1697475 Give English equivalent to the term: предложение премии ?) Prize offer ?) Premium offer ?) Bargain offer ?) Cents offer Вопрос id:1697476 Give English equivalent to the term: Продажа без посредника ?) direct mailing ?) mail order ?) personal selling ?) direct selling Вопрос id:1697477 Give English equivalent to the term: Размещение ?) Placement ?) Place ?) Promotion ?) Positioning Вопрос id:1697478 Give English equivalent to the term: Реклама на упаковке ?) in-store demonstration ?) on-pack promotion ?) coupons ?) multipack Вопрос id:1697479 Give English equivalent to the term: Реклама по периметру спортивной площадки ?) perimeter advertising ?) swimming-pool advertising ?) sport advertising ?) ground advertising Вопрос id:1697480 Give English equivalent to the term: Рекламирование ?) Publicity ?) Public relations ?) Marketing ?) Promotion Вопрос id:1697481 Give English equivalent to the term: Рекламируемые товары ?) Product advertised ?) Products advertising ?) Advertising products ?) Advertised products Вопрос id:1697482 Give English equivalent to the term: Рекламные щиты ?) In-store demonstration ?) Multipack ?) Posters ?) Hoardings Вопрос id:1697483 Give English equivalent to the term: репутация торговой марки ?) Brand reliability ?) Brand loyalty ?) Brand identity ?) Brand image Вопрос id:1697484 Give English equivalent to the term: Рыночная стратегия ?) Promotion opportunities ?) Market opportunities ?) Marketing strategy ?) Promotion strategy Вопрос id:1697485 Give English equivalent to the term: Рыночная цена ?) Economic price ?) Market price ?) Marketing price ?) Promotion price Вопрос id:1697486 Give English equivalent to the term: Связи с общественностью ?) Public relations ?) Promotion mix ?) Marketing mix ?) Sales promotion Вопрос id:1697487 Give English equivalent to the term: Сделки по оказанию услуг ?) Service transaction ?) Service provider ?) Service producer ?) Consumer service Вопрос id:1697488 Give English equivalent to the term: Систематическая реклама ?) systematic ads ?) commercials ?) classified ads ?) billboards Вопрос id:1697489 Give English equivalent to the term: Скидка при покупке за наличные ?) Cents-off ?) Price-cuts ?) Cash rebates ?) Money-refund offer Вопрос id:1697490 Give English equivalent to the term: Снижение цен ?) Cents-off ?) Bargain selling ?) Price-cuts ?) Money refund Вопрос id:1697491 Give English equivalent to the term: Специализированная розничная торговля ?) specialised retailers ?) retailing specialists ?) specialist retailers ?) retailers Вопрос id:1697492 Give English equivalent to the term: Специальное предложение ?) Money-refund offer ?) Cents-off ?) Cash rebates ?) special offer |
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