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Список вопросов базы знанийАнглийский язык. Бизнес курс.
Вопрос id:1697443 Choose the right word to fill in the gap in the following sentence: An agreement to pay a licence fee to use a well-known name is called a ……….. ?) License agreement ?) Sales contract ?) Franchise agreement ?) Distribution agreement Вопрос id:1697444 Choose the right word to fill in the gap in the following sentence: An agreement to sell only one manufacturer's goods is called a sole ..................... ?) licensing agreement ?) sales contract ?) franchise agreement ?) distribution agreement Вопрос id:1697445 Choose the right word to fill in the gap in the following sentence: Any activity, which increases consumer awareness of a company or its products is ............................ ?) Advertising ?) Public relations ?) Publicity ?) Promotion Вопрос id:1697446 Choose the right word to fill in the gap in the following sentence: By having documentation which can be used in various markets we are able to take advantage of.............................. ?) Economies of scale ?) Economies of scope ?) Marketing audit ?) Market economies Вопрос id:1697447 Choose the right word to fill in the gap in the following sentence: Consumers are often prepared to pay high prices for .......... brands, which they believe represent high quality. ?) Poor quality ?) Well-known ?) Premium ?) Bonus Вопрос id:1697448 Choose the right word to fill in the gap in the following sentence: Consumers usually expect to pay less for products that are............ ?) Down-branded ?) Up-branded ?) Unbranded ?) Branded Вопрос id:1697449 Choose the right word to fill in the gap in the following sentence: Increasing production by 25% does not increase costs by much, because we are able to take advantage of ............................... ?) Economies of scale ?) Economies of scope ?) Market economies ?) Marketing audit Вопрос id:1697450 Choose the right word to fill in the gap in the following sentence: Products need a clear .................... to make them distinctive and attractive to buyers. ?) Positioning ?) Promotion ?) Marketing ?) Distribution Вопрос id:1697451 Choose the right word to fill in the gap in the following sentence: Promotional techniques aimed at people's fears, ambition, feelings, likes and dislikes are concerned with .......................... ?) emotional appeal ?) rational appeal ?) quality appeal ?) financial appeal Вопрос id:1697452 Choose the right word to fill in the gap in the following sentence: Promotional techniques based on giving the consumer facts and technical information are concerned with ............................. ?) rational appeal ?) quality appeal ?) financial appeal ?) emotional appeal Вопрос id:1697453 Choose the right word to fill in the gap in the following sentence: Trading through computers, with orders and payment transmitted along telephone network, is called ..................... ?) electronic trading ?) mail order ?) direct selling ?) mail trade Вопрос id:1697454 Choose the right word to fill in the gap in the following sentence: Your product must be available to customers through the most cost-effective channels of ___. ?) Positioning ?) Stores ?) Markets ?) Distribution Вопрос id:1697455 Give English equivalent to the term: Афиша ?) Billboards ?) Multipack ?) Posters ?) In-store demonstration Вопрос id:1697456 Give English equivalent to the term: Возмещение цен с отсрочкой ?) Price-cuts ?) Money-refund offer ?) Cents-off ?) coupons for subsequent purchases Вопрос id:1697457 Give English equivalent to the term: Демонстрация (реклама) товаров в магазине ?) in-store promotion ?) on-pack promotion ?) cents-off ?) in-store demonstration Вопрос id:1697458 Give English equivalent to the term: Дополнительный продукт ?) Additional product ?) Added product ?) Value-added product ?) Supplementary product Вопрос id:1697459 Give English equivalent to the term: Исследование рынка ?) Marketing research ?) Promotion research ?) Market inquiry ?) Market research Вопрос id:1697460 Give English equivalent to the term: Каналы распределения ?) hypermarket ?) distribution channels ?) sales promotion ?) chain stores Вопрос id:1697461 Give English equivalent to the term: Конкурс продаж ?) Trade show ?) Consumer contest ?) Sales contest ?) Consumer exhibition Вопрос id:1697462 Give English equivalent to the term: Концепция продаж ?) Promotion concept ?) Marketing concept ?) Sales concept ?) Selling concept Вопрос id:1697463 Give English equivalent to the term: Крайний срок употребления продукта ?) currency ?) date of sale ?) circulation ?) the sell-by date Вопрос id:1697464 Give English equivalent to the term: Купоны для последующей покупки ?) Cents-off ?) Price-cuts ?) Money-refund offer ?) coupons for subsequent purchases Вопрос id:1697465 Give English equivalent to the term: Маркетинговое исследование ?) Promotion research ?) Marketing research ?) Market research ?) Market inquiry Вопрос id:1697466 Give English equivalent to the term: Место торговли, рынок ?) Point of market ?) Point of sale ?) Point of purchase ?) Market-place Вопрос id:1697467 Give English equivalent to the term: Небрэндированный ?) Brand-off ?) Non-branded ?) Without brand ?) Unbranded Вопрос id:1697468 Give English equivalent to the term: Независимый распространитель ?) personal selling ?) salesperson ?) door-to-door selling ?) independent distributor Вопрос id:1697469 Give English equivalent to the term: Первоначальная цена ?) Brand price ?) Launch pricing ?) Initial pricing ?) First pricing Вопрос id:1697470 Give English equivalent to the term: Покупательная способность ?) acquiring capacity ?) acquiring power ?) purchasing power ?) purchasing capacity Вопрос id:1697471 Give English equivalent to the term: Покупка нескольких товаров по цене одного ?) multipack ?) in-store promotion ?) in-store demonstration ?) on-pack price offer Вопрос id:1697472 Give English equivalent to the term: Потребительская выставка ?) Consumer exhibition ?) Sales contest ?) Trade show ?) Commercial chamber Вопрос id:1697473 Give English equivalent to the term: Потребительский рынок ?) service consumer market ?) consumer market ?) business market ?) producer market Вопрос id:1697474 Give English equivalent to the term: предложение о снижении цены на упаковке товара ?) in-store demonstration ?) on-pack price offer ?) multipack ?) in-store promotion Вопрос id:1697475 Give English equivalent to the term: предложение премии ?) Prize offer ?) Premium offer ?) Cents offer ?) Bargain offer Вопрос id:1697476 Give English equivalent to the term: Продажа без посредника ?) personal selling ?) mail order ?) direct selling ?) direct mailing Вопрос id:1697477 Give English equivalent to the term: Размещение ?) Place ?) Positioning ?) Promotion ?) Placement Вопрос id:1697478 Give English equivalent to the term: Реклама на упаковке ?) multipack ?) on-pack promotion ?) coupons ?) in-store demonstration Вопрос id:1697479 Give English equivalent to the term: Реклама по периметру спортивной площадки ?) sport advertising ?) perimeter advertising ?) ground advertising ?) swimming-pool advertising Вопрос id:1697480 Give English equivalent to the term: Рекламирование ?) Marketing ?) Publicity ?) Public relations ?) Promotion Вопрос id:1697481 Give English equivalent to the term: Рекламируемые товары ?) Advertised products ?) Advertising products ?) Products advertising ?) Product advertised Вопрос id:1697482 Give English equivalent to the term: Рекламные щиты ?) Hoardings ?) In-store demonstration ?) Posters ?) Multipack Вопрос id:1697483 Give English equivalent to the term: репутация торговой марки ?) Brand identity ?) Brand loyalty ?) Brand image ?) Brand reliability Вопрос id:1697484 Give English equivalent to the term: Рыночная стратегия ?) Market opportunities ?) Promotion strategy ?) Promotion opportunities ?) Marketing strategy Вопрос id:1697485 Give English equivalent to the term: Рыночная цена ?) Market price ?) Promotion price ?) Economic price ?) Marketing price Вопрос id:1697486 Give English equivalent to the term: Связи с общественностью ?) Sales promotion ?) Public relations ?) Marketing mix ?) Promotion mix Вопрос id:1697487 Give English equivalent to the term: Сделки по оказанию услуг ?) Service provider ?) Service producer ?) Consumer service ?) Service transaction Вопрос id:1697488 Give English equivalent to the term: Систематическая реклама ?) systematic ads ?) commercials ?) classified ads ?) billboards Вопрос id:1697489 Give English equivalent to the term: Скидка при покупке за наличные ?) Cash rebates ?) Price-cuts ?) Cents-off ?) Money-refund offer Вопрос id:1697490 Give English equivalent to the term: Снижение цен ?) Money refund ?) Bargain selling ?) Cents-off ?) Price-cuts Вопрос id:1697491 Give English equivalent to the term: Специализированная розничная торговля ?) retailers ?) specialist retailers ?) retailing specialists ?) specialised retailers Вопрос id:1697492 Give English equivalent to the term: Специальное предложение ?) Money-refund offer ?) Cash rebates ?) special offer ?) Cents-off |
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