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Список вопросов базы знанийАнглийский язык. Бизнес курс.
Вопрос id:1697443 Choose the right word to fill in the gap in the following sentence: An agreement to pay a licence fee to use a well-known name is called a ……….. ?) License agreement ?) Sales contract ?) Distribution agreement ?) Franchise agreement Вопрос id:1697444 Choose the right word to fill in the gap in the following sentence: An agreement to sell only one manufacturer's goods is called a sole ..................... ?) distribution agreement ?) franchise agreement ?) sales contract ?) licensing agreement Вопрос id:1697445 Choose the right word to fill in the gap in the following sentence: Any activity, which increases consumer awareness of a company or its products is ............................ ?) Public relations ?) Publicity ?) Promotion ?) Advertising Вопрос id:1697446 Choose the right word to fill in the gap in the following sentence: By having documentation which can be used in various markets we are able to take advantage of.............................. ?) Market economies ?) Economies of scale ?) Economies of scope ?) Marketing audit Вопрос id:1697447 Choose the right word to fill in the gap in the following sentence: Consumers are often prepared to pay high prices for .......... brands, which they believe represent high quality. ?) Well-known ?) Bonus ?) Premium ?) Poor quality Вопрос id:1697448 Choose the right word to fill in the gap in the following sentence: Consumers usually expect to pay less for products that are............ ?) Up-branded ?) Branded ?) Unbranded ?) Down-branded Вопрос id:1697449 Choose the right word to fill in the gap in the following sentence: Increasing production by 25% does not increase costs by much, because we are able to take advantage of ............................... ?) Market economies ?) Economies of scale ?) Economies of scope ?) Marketing audit Вопрос id:1697450 Choose the right word to fill in the gap in the following sentence: Products need a clear .................... to make them distinctive and attractive to buyers. ?) Positioning ?) Marketing ?) Distribution ?) Promotion Вопрос id:1697451 Choose the right word to fill in the gap in the following sentence: Promotional techniques aimed at people's fears, ambition, feelings, likes and dislikes are concerned with .......................... ?) financial appeal ?) quality appeal ?) emotional appeal ?) rational appeal Вопрос id:1697452 Choose the right word to fill in the gap in the following sentence: Promotional techniques based on giving the consumer facts and technical information are concerned with ............................. ?) rational appeal ?) financial appeal ?) emotional appeal ?) quality appeal Вопрос id:1697453 Choose the right word to fill in the gap in the following sentence: Trading through computers, with orders and payment transmitted along telephone network, is called ..................... ?) electronic trading ?) direct selling ?) mail trade ?) mail order Вопрос id:1697454 Choose the right word to fill in the gap in the following sentence: Your product must be available to customers through the most cost-effective channels of ___. ?) Stores ?) Markets ?) Distribution ?) Positioning Вопрос id:1697455 Give English equivalent to the term: Афиша ?) In-store demonstration ?) Billboards ?) Multipack ?) Posters Вопрос id:1697456 Give English equivalent to the term: Возмещение цен с отсрочкой ?) Price-cuts ?) Cents-off ?) coupons for subsequent purchases ?) Money-refund offer Вопрос id:1697457 Give English equivalent to the term: Демонстрация (реклама) товаров в магазине ?) in-store demonstration ?) cents-off ?) on-pack promotion ?) in-store promotion Вопрос id:1697458 Give English equivalent to the term: Дополнительный продукт ?) Added product ?) Value-added product ?) Supplementary product ?) Additional product Вопрос id:1697459 Give English equivalent to the term: Исследование рынка ?) Market research ?) Promotion research ?) Marketing research ?) Market inquiry Вопрос id:1697460 Give English equivalent to the term: Каналы распределения ?) sales promotion ?) chain stores ?) hypermarket ?) distribution channels Вопрос id:1697461 Give English equivalent to the term: Конкурс продаж ?) Consumer contest ?) Sales contest ?) Trade show ?) Consumer exhibition Вопрос id:1697462 Give English equivalent to the term: Концепция продаж ?) Selling concept ?) Marketing concept ?) Sales concept ?) Promotion concept Вопрос id:1697463 Give English equivalent to the term: Крайний срок употребления продукта ?) date of sale ?) currency ?) the sell-by date ?) circulation Вопрос id:1697464 Give English equivalent to the term: Купоны для последующей покупки ?) Cents-off ?) Money-refund offer ?) coupons for subsequent purchases ?) Price-cuts Вопрос id:1697465 Give English equivalent to the term: Маркетинговое исследование ?) Marketing research ?) Market inquiry ?) Market research ?) Promotion research Вопрос id:1697466 Give English equivalent to the term: Место торговли, рынок ?) Market-place ?) Point of sale ?) Point of market ?) Point of purchase Вопрос id:1697467 Give English equivalent to the term: Небрэндированный ?) Non-branded ?) Unbranded ?) Without brand ?) Brand-off Вопрос id:1697468 Give English equivalent to the term: Независимый распространитель ?) salesperson ?) independent distributor ?) door-to-door selling ?) personal selling Вопрос id:1697469 Give English equivalent to the term: Первоначальная цена ?) Initial pricing ?) Launch pricing ?) First pricing ?) Brand price Вопрос id:1697470 Give English equivalent to the term: Покупательная способность ?) acquiring power ?) purchasing capacity ?) purchasing power ?) acquiring capacity Вопрос id:1697471 Give English equivalent to the term: Покупка нескольких товаров по цене одного ?) in-store demonstration ?) in-store promotion ?) multipack ?) on-pack price offer Вопрос id:1697472 Give English equivalent to the term: Потребительская выставка ?) Consumer exhibition ?) Sales contest ?) Trade show ?) Commercial chamber Вопрос id:1697473 Give English equivalent to the term: Потребительский рынок ?) consumer market ?) producer market ?) service consumer market ?) business market Вопрос id:1697474 Give English equivalent to the term: предложение о снижении цены на упаковке товара ?) in-store demonstration ?) in-store promotion ?) on-pack price offer ?) multipack Вопрос id:1697475 Give English equivalent to the term: предложение премии ?) Premium offer ?) Bargain offer ?) Prize offer ?) Cents offer Вопрос id:1697476 Give English equivalent to the term: Продажа без посредника ?) personal selling ?) direct mailing ?) mail order ?) direct selling Вопрос id:1697477 Give English equivalent to the term: Размещение ?) Promotion ?) Positioning ?) Placement ?) Place Вопрос id:1697478 Give English equivalent to the term: Реклама на упаковке ?) multipack ?) coupons ?) on-pack promotion ?) in-store demonstration Вопрос id:1697479 Give English equivalent to the term: Реклама по периметру спортивной площадки ?) perimeter advertising ?) swimming-pool advertising ?) ground advertising ?) sport advertising Вопрос id:1697480 Give English equivalent to the term: Рекламирование ?) Publicity ?) Promotion ?) Marketing ?) Public relations Вопрос id:1697481 Give English equivalent to the term: Рекламируемые товары ?) Product advertised ?) Products advertising ?) Advertising products ?) Advertised products Вопрос id:1697482 Give English equivalent to the term: Рекламные щиты ?) Hoardings ?) In-store demonstration ?) Multipack ?) Posters Вопрос id:1697483 Give English equivalent to the term: репутация торговой марки ?) Brand reliability ?) Brand loyalty ?) Brand image ?) Brand identity Вопрос id:1697484 Give English equivalent to the term: Рыночная стратегия ?) Market opportunities ?) Promotion opportunities ?) Promotion strategy ?) Marketing strategy Вопрос id:1697485 Give English equivalent to the term: Рыночная цена ?) Economic price ?) Market price ?) Promotion price ?) Marketing price Вопрос id:1697486 Give English equivalent to the term: Связи с общественностью ?) Promotion mix ?) Public relations ?) Marketing mix ?) Sales promotion Вопрос id:1697487 Give English equivalent to the term: Сделки по оказанию услуг ?) Service transaction ?) Service provider ?) Service producer ?) Consumer service Вопрос id:1697488 Give English equivalent to the term: Систематическая реклама ?) billboards ?) commercials ?) classified ads ?) systematic ads Вопрос id:1697489 Give English equivalent to the term: Скидка при покупке за наличные ?) Money-refund offer ?) Price-cuts ?) Cents-off ?) Cash rebates Вопрос id:1697490 Give English equivalent to the term: Снижение цен ?) Money refund ?) Bargain selling ?) Cents-off ?) Price-cuts Вопрос id:1697491 Give English equivalent to the term: Специализированная розничная торговля ?) specialised retailers ?) retailing specialists ?) specialist retailers ?) retailers Вопрос id:1697492 Give English equivalent to the term: Специальное предложение ?) Cents-off ?) Cash rebates ?) Money-refund offer ?) special offer |
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