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Список вопросов базы знанийАнглийский язык. Бизнес курс.
Вопрос id:1697443 Choose the right word to fill in the gap in the following sentence: An agreement to pay a licence fee to use a well-known name is called a ……….. ?) Sales contract ?) Distribution agreement ?) Franchise agreement ?) License agreement Вопрос id:1697444 Choose the right word to fill in the gap in the following sentence: An agreement to sell only one manufacturer's goods is called a sole ..................... ?) franchise agreement ?) sales contract ?) distribution agreement ?) licensing agreement Вопрос id:1697445 Choose the right word to fill in the gap in the following sentence: Any activity, which increases consumer awareness of a company or its products is ............................ ?) Public relations ?) Promotion ?) Publicity ?) Advertising Вопрос id:1697446 Choose the right word to fill in the gap in the following sentence: By having documentation which can be used in various markets we are able to take advantage of.............................. ?) Economies of scale ?) Marketing audit ?) Market economies ?) Economies of scope Вопрос id:1697447 Choose the right word to fill in the gap in the following sentence: Consumers are often prepared to pay high prices for .......... brands, which they believe represent high quality. ?) Poor quality ?) Well-known ?) Bonus ?) Premium Вопрос id:1697448 Choose the right word to fill in the gap in the following sentence: Consumers usually expect to pay less for products that are............ ?) Up-branded ?) Unbranded ?) Branded ?) Down-branded Вопрос id:1697449 Choose the right word to fill in the gap in the following sentence: Increasing production by 25% does not increase costs by much, because we are able to take advantage of ............................... ?) Marketing audit ?) Market economies ?) Economies of scope ?) Economies of scale Вопрос id:1697450 Choose the right word to fill in the gap in the following sentence: Products need a clear .................... to make them distinctive and attractive to buyers. ?) Promotion ?) Distribution ?) Marketing ?) Positioning Вопрос id:1697451 Choose the right word to fill in the gap in the following sentence: Promotional techniques aimed at people's fears, ambition, feelings, likes and dislikes are concerned with .......................... ?) financial appeal ?) emotional appeal ?) rational appeal ?) quality appeal Вопрос id:1697452 Choose the right word to fill in the gap in the following sentence: Promotional techniques based on giving the consumer facts and technical information are concerned with ............................. ?) rational appeal ?) quality appeal ?) emotional appeal ?) financial appeal Вопрос id:1697453 Choose the right word to fill in the gap in the following sentence: Trading through computers, with orders and payment transmitted along telephone network, is called ..................... ?) electronic trading ?) mail order ?) direct selling ?) mail trade Вопрос id:1697454 Choose the right word to fill in the gap in the following sentence: Your product must be available to customers through the most cost-effective channels of ___. ?) Markets ?) Distribution ?) Positioning ?) Stores Вопрос id:1697455 Give English equivalent to the term: Афиша ?) In-store demonstration ?) Posters ?) Billboards ?) Multipack Вопрос id:1697456 Give English equivalent to the term: Возмещение цен с отсрочкой ?) Money-refund offer ?) Cents-off ?) Price-cuts ?) coupons for subsequent purchases Вопрос id:1697457 Give English equivalent to the term: Демонстрация (реклама) товаров в магазине ?) on-pack promotion ?) cents-off ?) in-store promotion ?) in-store demonstration Вопрос id:1697458 Give English equivalent to the term: Дополнительный продукт ?) Value-added product ?) Supplementary product ?) Additional product ?) Added product Вопрос id:1697459 Give English equivalent to the term: Исследование рынка ?) Marketing research ?) Market inquiry ?) Market research ?) Promotion research Вопрос id:1697460 Give English equivalent to the term: Каналы распределения ?) chain stores ?) distribution channels ?) sales promotion ?) hypermarket Вопрос id:1697461 Give English equivalent to the term: Конкурс продаж ?) Consumer contest ?) Trade show ?) Consumer exhibition ?) Sales contest Вопрос id:1697462 Give English equivalent to the term: Концепция продаж ?) Promotion concept ?) Marketing concept ?) Selling concept ?) Sales concept Вопрос id:1697463 Give English equivalent to the term: Крайний срок употребления продукта ?) currency ?) circulation ?) the sell-by date ?) date of sale Вопрос id:1697464 Give English equivalent to the term: Купоны для последующей покупки ?) Price-cuts ?) Cents-off ?) coupons for subsequent purchases ?) Money-refund offer Вопрос id:1697465 Give English equivalent to the term: Маркетинговое исследование ?) Marketing research ?) Market research ?) Market inquiry ?) Promotion research Вопрос id:1697466 Give English equivalent to the term: Место торговли, рынок ?) Market-place ?) Point of sale ?) Point of purchase ?) Point of market Вопрос id:1697467 Give English equivalent to the term: Небрэндированный ?) Non-branded ?) Without brand ?) Brand-off ?) Unbranded Вопрос id:1697468 Give English equivalent to the term: Независимый распространитель ?) door-to-door selling ?) independent distributor ?) salesperson ?) personal selling Вопрос id:1697469 Give English equivalent to the term: Первоначальная цена ?) Initial pricing ?) Brand price ?) First pricing ?) Launch pricing Вопрос id:1697470 Give English equivalent to the term: Покупательная способность ?) acquiring power ?) purchasing capacity ?) acquiring capacity ?) purchasing power Вопрос id:1697471 Give English equivalent to the term: Покупка нескольких товаров по цене одного ?) multipack ?) in-store promotion ?) on-pack price offer ?) in-store demonstration Вопрос id:1697472 Give English equivalent to the term: Потребительская выставка ?) Commercial chamber ?) Consumer exhibition ?) Trade show ?) Sales contest Вопрос id:1697473 Give English equivalent to the term: Потребительский рынок ?) business market ?) producer market ?) consumer market ?) service consumer market Вопрос id:1697474 Give English equivalent to the term: предложение о снижении цены на упаковке товара ?) multipack ?) on-pack price offer ?) in-store demonstration ?) in-store promotion Вопрос id:1697475 Give English equivalent to the term: предложение премии ?) Premium offer ?) Prize offer ?) Cents offer ?) Bargain offer Вопрос id:1697476 Give English equivalent to the term: Продажа без посредника ?) direct mailing ?) mail order ?) direct selling ?) personal selling Вопрос id:1697477 Give English equivalent to the term: Размещение ?) Positioning ?) Place ?) Promotion ?) Placement Вопрос id:1697478 Give English equivalent to the term: Реклама на упаковке ?) multipack ?) on-pack promotion ?) in-store demonstration ?) coupons Вопрос id:1697479 Give English equivalent to the term: Реклама по периметру спортивной площадки ?) sport advertising ?) perimeter advertising ?) ground advertising ?) swimming-pool advertising Вопрос id:1697480 Give English equivalent to the term: Рекламирование ?) Public relations ?) Promotion ?) Marketing ?) Publicity Вопрос id:1697481 Give English equivalent to the term: Рекламируемые товары ?) Advertising products ?) Products advertising ?) Product advertised ?) Advertised products Вопрос id:1697482 Give English equivalent to the term: Рекламные щиты ?) Hoardings ?) Multipack ?) Posters ?) In-store demonstration Вопрос id:1697483 Give English equivalent to the term: репутация торговой марки ?) Brand reliability ?) Brand identity ?) Brand loyalty ?) Brand image Вопрос id:1697484 Give English equivalent to the term: Рыночная стратегия ?) Promotion opportunities ?) Promotion strategy ?) Market opportunities ?) Marketing strategy Вопрос id:1697485 Give English equivalent to the term: Рыночная цена ?) Economic price ?) Market price ?) Promotion price ?) Marketing price Вопрос id:1697486 Give English equivalent to the term: Связи с общественностью ?) Marketing mix ?) Promotion mix ?) Public relations ?) Sales promotion Вопрос id:1697487 Give English equivalent to the term: Сделки по оказанию услуг ?) Service provider ?) Service transaction ?) Service producer ?) Consumer service Вопрос id:1697488 Give English equivalent to the term: Систематическая реклама ?) classified ads ?) commercials ?) systematic ads ?) billboards Вопрос id:1697489 Give English equivalent to the term: Скидка при покупке за наличные ?) Money-refund offer ?) Cash rebates ?) Cents-off ?) Price-cuts Вопрос id:1697490 Give English equivalent to the term: Снижение цен ?) Cents-off ?) Bargain selling ?) Price-cuts ?) Money refund Вопрос id:1697491 Give English equivalent to the term: Специализированная розничная торговля ?) specialised retailers ?) retailers ?) specialist retailers ?) retailing specialists Вопрос id:1697492 Give English equivalent to the term: Специальное предложение ?) special offer ?) Cash rebates ?) Cents-off ?) Money-refund offer |
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