Список вопросов базы знаний

Promotion differs from news and publicity in that an identified sponsor pays for ___ the message in the media

Put the verb in brackets in the right form: A new product that is in competition with (to exist) similar products will have little margin for maneuvre as its price will be immediately compared with its competitors

Put the verb in brackets in the right form: A third option - probably best for Peru and Bolivia - with the advantage that it is common in the food and drinks industry, (to be) franchising

Put the verb in brackets in the right form: According to the Wall Street Journal: “More and more shoppers are (to bypass) household names for the cheaper, no-name products one shelf over

Put the verb in brackets in the right form: An alternative (to be) to use overseas agents and distributors. This can be effective, and is definitely much cheaper

Put the verb in brackets in the right form: An essential feature of marketing that must be (to examine) is pricing, which can have a profound effect upon the success of a new product and the continued life in the market-place of an established one

Put the verb in brackets in the right form: Another element to consider in pricing a brand new product is the question of (to recoup) research and development costs

Put the verb in brackets in the right form: At its initial launch there may be a price incentive offered in the expectation that the product will (to commend) itself to users and so establish some level of brand loyalty: subsequently it is almost inevitable that the price will rise to a common level with its competitors

Put the verb in brackets in the right form: But we may (to be) witnessing the death of the brand

Put the verb in brackets in the right form: During the second half of the eighties, the Japanese, for example, (to show) themselves willing to pay a huge premium to buy goods with a smart label and image to match

Put the verb in brackets in the right form: First, every story that now(to appear) about the troubles being experienced by makers of luxury goods triggers wise nods and told-you-so frowns

Put the verb in brackets in the right form: Here the buyer (to expect) to pay high prices because the gifts are high class

Put the verb in brackets in the right form: However, in the event of a reduced launch price it may be that competitors will reduce their prices so that a price war (to ensue)

Put the verb in brackets in the right form: If it is (to pitch) higher than the figure demanded by competitors it may cause sales to suffer; if pitched lower, particularly if the difference is significant, consumers may question the quality of the product, perhaps unjustifiably

Put the verb in brackets in the right form: In such a case initial pricing is often very high and will be (to reduce) only when competitors enter the field

Put the verb in brackets in the right form: International research should include finding out about the economy, local habits and customs, as well as about the markets for the products you (to be) involved with

Put the verb in brackets in the right form: It has (to be) clear for some time - principally since recession began to be felt in the major economies of the world - that the strength of brands has been under fire

Put the verb in brackets in the right form: It would be expected that enough market research would have been (to do) to ensure that there is capacity in the market for an additional product to be able to establish itself and its price must bear favourable comparison

Put the verb in brackets in the right form: One (to be) to set up subsidiaries. However, this can be expensive and risky without a lot of preliminary research into the target market

Put the verb in brackets in the right form: Over the past year or two, that enthusiasm to spend big money on a classy label has (to wane) markedly

Put the verb in brackets in the right form: Similarly, a verbally quoted price of two hundred and fifty thousand pounds (to sound) significantly less than a quote of a quarter of a million pounds, although the amounts are identical

Put the verb in brackets in the right form: The first is that (to pertain) to luxury goods or goods generally thought of as generous presents

Put the verb in brackets in the right form: The franchisor can insist on various policies, standards and purchasing practice, as well as (to receive) a payment and a regular royalty from the franchisees

Put the verb in brackets in the right form: The other tack is to enter the market at an average market price, but to have something in the product that can be (to say) to be clearly superior to its competitors

Put the verb in brackets in the right form: The pricing of a completely new product (to be) of especial difficulty, particularly if it is an innovation

Put the verb in brackets in the right form: The second psychological price is the one, which (to sound) lower than it really is

Put the verb in brackets in the right form: The term ‘expect to pay’ is significant, especially when the product is (to compete) with similar goods

Put the verb in brackets in the right form: There (to be) two sorts of psychological price

Put the verb in brackets in the right form: There are three considerations to be (to make) when setting a price for a product, the economic price, the market price and the psychological price

Put the verb in brackets in the right form: There are three possible ways for Apsa to (expand) its activities in the region

Put the verb in brackets in the right form: These are such things as jewellery, perfumes, high-class watches and similar goods most often (to buy) as gifts

Put the verb in brackets in the right form: This (to show) that even the biggest and strongest brands in the world are vulnerable.”

Put the verb in brackets in the right form: This can (to be) said to be the lowest price that can be demanded to cover all costs involved in the production of the good and its distribution, and to show a reasonable profit

Put the verb in brackets in the right form: This is the price that the customers (to expect) to pay and may be at either of the levels discussed in (a) or, more probably, somewhere in between

Put the verb in brackets in the right form: This is the true economic price that (will) make production worthwhile

Put the verb in brackets in the right form: This will depend upon how much a threat the other providers see in the new product. In such a case, such a price war could (to damage) the chances of the newcomer

Put the verb in brackets in the right form: Thus an article (to mark)Ј99.99 sounds cheaper than if it were marked Ј100 and Ј9,975 sounds much cheaper than Ј10,000, though the difference is relatively insignificant

Put the verb in brackets in the right form: We (to suggest) Apsa should try to obtain sole distribution agreements for these countries

Put the verb in brackets in the right form: We recommend this type of relationship in Mexico and Chile. A possible problem is conflict of interest, where an agent also (to handle) a competitor’s products

Put the verb in brackets in the right form: We suggest research of this type would (to be) appropriate for Argentina, where establishing a subsidiary may be the best option

Put the verb in brackets in the right form: With franchising individuals (to pay) to use the name of a well-known manufacturer

Reports of the death of the de luxe brand may be premature, but ___ much more plausible

Sales promotion activities add value to the product because the incentives ordinarily do not accompany the ___

Sales promotion communicates with targeted receivers in a way that is not feasible by using other ___ of the promotion mix

Sales ___ may be a firm’s primary promotional effort or it may supplement and complement personal selling, advertising, and public relations

Some incentives are part of a long-term effort to inform ___ customers at the point of purchase

Some incentives, like consumer contests and sales contests, are ___ in nature

Some new product will have little margin for…

Some organizations, political candidates, companies, and ___ use personal selling to communicate with their publics

Some people may have little contact with the organization, but feel it affects their welfare in some ___