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Английский язык. Бизнес курс.

Вопрос id:1697543
Give the right term to this definition: A signboard, usually outdoors, for advertising posters? American English variant is billboard
?) Commercial
?) Poster
?) Hoarding
?) Classified ad
Вопрос id:1697544
Give the right term to this definition: Advertising agency is a company specialising in producing and placing advertisements for clients
?) Potential customers
?) Service consumers
?) Prospective buyers
?) Price sensitive buyers
Вопрос id:1697545
Give the right term to this definition: Collecting, analysing and reporting data relevant to a specific marketing situation (such as a proposed new product).
?) Market survey
?) Promotion research
?) Market inquiry
?) Market research
Вопрос id:1697546
Give the right term to this definition: Dividing a market into distinct groups of buyers, who have different requirements or buying habits
?) Market segmentation
?) Market strategies
?) Market opportunities
?) Marketing research
Вопрос id:1697547
Give the right term to this definition: Hours on radio & TV with largest audience, esp. the evening hours specific time in a broadcasting schedule, when a commercial may be shown
?) Prime time
?) Spot
?) Media
?) Commercial
Вопрос id:1697548
Give the right term to this definition: Small advertisements in magazine or newspaper categorised by subject
?) Hoardings
?) classified ads
?) Posters
?) TV commercials
Вопрос id:1697549
Give the right term to this definition: The person, customer etc, who is the ultimate (and so real) user of a product
?) Customer
?) Consumer
?) Buyer
?) End-user
Вопрос id:1697550
Give the right term to this definition: The whole product, inc. name, packaging, instructions, reliability, after-sales etc
?) End-product
?) The sell-by-date
?) Total product
?) Sagging product
Вопрос id:1697551
What does the abbreviation stand for: Ad
?) Advertised product
?) Advert
?) Advertisement
?) Advertising
Вопрос id:1697552
What does the abbreviation stand for: AIDA
?) attention, interest, distribution, action
?) awareness, interest, desire, action
?) attention, interest, desire, awareness
?) attention, interest, desire, action
Вопрос id:1697553
What does the abbreviation stand for: U.S.P.
?) Unique Selling Promotion
?) Unique Sales Proposition
?) Unique Sales Promotion
?) Unique Selling Proposition
Вопрос id:1697554
Give English equivalent to the term: анализ предложения
?) consept negotiation
?) concept analysis
?) offer consideration
?) offer analys
Вопрос id:1697555
Give English equivalent to the term: арбитражная проба
?) arbitration try
?) arbitration sample
?) arbitration taste
?) arbitration survey
Вопрос id:1697556
Give English equivalent to the term: беспроцентный заем
?) interest-free pledge
?) interest-rate loan
?) interest-free loan
?) interest-rate pledge
Вопрос id:1697557
Give English equivalent to the term: в размере
?) on the rate of
?) at the rate of
?) on the interest of
?) at the interest of
Вопрос id:1697558
Give English equivalent to the term: внутрифирменная норма окупаемости капиталовложений
?) internal rate of return
?) net value rate of return
?) average rate of return
?) external rate of return
Вопрос id:1697559
Give English equivalent to the term: выполнить свои обязательства
?) to execute obligations
?) to meet one's obligations
?) to exercise obligations
?) to meet with obligations
Вопрос id:1697560
Give English equivalent to the term: достижение
?) achievement
?) result
?) goal
?) aim
Вопрос id:1697561
Give English equivalent to the term: доход от коммерческой деятельности
?) trading income
?) sales income
?) selling costs
?) trade income
Вопрос id:1697562
Give English equivalent to the term: доходы в будущем
?) average earnings
?) return on investment
?) profit margin
?) future earnings
Вопрос id:1697563
Give English equivalent to the term: затраты основного капитала
?) labour costs
?) investment costs
?) expenditure costs
?) capital costs
Вопрос id:1697564
Give English equivalent to the term: иметь право на…
?) to title on
?) be (v) entitled to
?) to have title on
?) to title to
Вопрос id:1697565
Give English equivalent to the term: индекс рентабельности
?) profitability index
?) quick ration
?) contribution ration
?) profit margin
Вопрос id:1697566
Give English equivalent to the term: информационная поддержка
?) information feedback
?) informational support
?) informational supply
?) information supply
Вопрос id:1697567
Give English equivalent to the term: исключительные права на
?) force majeure rights to
?) exclusive rights to
?) exceptional rights to
?) extraordinary rights to
Вопрос id:1697568
Give English equivalent to the term: книга отзывов
?) guests book
?) visitors book
?) reply book
?) answer book
Вопрос id:1697569
Give English equivalent to the term: конкурирующий проект
?) competing project
?) competing partner
?) concurrent partner
?) concurrence project
Вопрос id:1697570
Give English equivalent to the term: краткий отчет
?) consolidated accounts
?) profit and loss account
?) abbreviated accounts
?) balance sheet
Вопрос id:1697571
Give English equivalent to the term: кредитное соглашение
?) loan contract
?) pledge agreement
?) loan treaty
?) mortgage contract
Вопрос id:1697572
Give English equivalent to the term: материальные ценности
?) equipment
?) health
?) materials
?) wealth
Вопрос id:1697573
Give English equivalent to the term: месторождение
?) mine
?) deposit
?) plot
?) credit
Вопрос id:1697574
Give English equivalent to the term: минимальная уплата роялти
?) minimum dividend payment
?) minimum royalty commission
?) minimum royalty payment
?) minimum royalty fee
Вопрос id:1697575
Give English equivalent to the term: не имеющий законной силы
?) illegal
?) non biding
?) null and void
?) voidable
Вопрос id:1697576
Give English equivalent to the term: непредвиденное обстоятельство
?) contingency
?) consideration
?) conformity
?) contingent
Вопрос id:1697577
Give English equivalent to the term: неустойка
?) fine
?) penal point
?) fee
?) penalty
Вопрос id:1697578
Give English equivalent to the term: оговаривать
?) negotiate a deal
?) stipulate
?) draft
?) deliberate
Вопрос id:1697579
Give English equivalent to the term: оплатить
?) settle (v) up
?) settle (v) down
?) settle (v) on
?) settle (v) in
Вопрос id:1697580
Give English equivalent to the term: отношение капитала компании к заемным средствам
?) gearing
?) giring
?) margine
?) margin
Вопрос id:1697581
Give English equivalent to the term: отношение ликвидности фирмы к долговым обязательствам
?) profitability ratio
?) net value ration
?) quick ratio
?) current ration
Вопрос id:1697582
Give English equivalent to the term: отношение оборотного капитала к краткосрочным обязательствам
?) current ratio
?) profit margin
?) unit contribution
?) profitability ratio
Вопрос id:1697583
Give English equivalent to the term: плата за зафрахтованный, но неиспользованный тоннаж
?) demurrage
?) royalty
?) dead freight
?) deadweight
Вопрос id:1697584
Give English equivalent to the term: плата за простой (судна)
?) demurrage
?) deadfreight
?) deadweight
?) pledge
Вопрос id:1697585
Give English equivalent to the term: правительственные и предпринимательские круги
?) governmental and business circles
?) government and entreprises circles
?) government and entreprises rounds
?) governmental and business rounds
Вопрос id:1697586
Give English equivalent to the term: предварительная оценка коммерческого предложения
?) cost a project
?) technical-economic feasibility report
?) draft an offer
?) preliminary estimate of commercial offer
Вопрос id:1697587
Give English equivalent to the term: предмет договора
?) theme of contract
?) object of contract
?) subject of contract
?) base of contract
Вопрос id:1697588
Give English equivalent to the term: предъявить требование к кому-л. о чём-л
?) to make a demand on somebody for something
?) to claim on somebody for something
?) to make a claim on somebody for something
?) to demand on somebody for something
Вопрос id:1697589
Give English equivalent to the term: приз за лучшее качество
?) good quality prize
?) best Quality Prize
?) better quality price
?) better Quality Prize
Вопрос id:1697590
Give English equivalent to the term: принимая во внимание вышесказанное
?) in consideration with the aforesaid
?) in conformity with the aforesaid
?) in consideration of the aforesaid
?) in conformity of the aforesaid
Вопрос id:1697591
Give English equivalent to the term: протокол дискуссий
?) minutes of the board
?) minutes of deliberations
?) meeting minutes
?) protocol of negotiations
Вопрос id:1697592
Give English equivalent to the term: разработка деловых контрактов
?) contract deliberation
?) development of business contracts
?) contract negotiation
?) draft of business contract
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