Список вопросов базы знаний

Tastes may have shifted downmarket, but that does not mean that they have shifted from flash-brand to no ___

The difference in ___ between premium brand cigarettes and budget rivals in the US had become huge during the 1980s: a packet of Marlboro or Camel might cost 80 per cent more than a budget variety

The franchisor can insist on various policies, standards and purchasing ___, as well as receiving a payment and a regular royalty from the franchisees

The importance of the promotion mix elements can vary over time and certain forms of advertising or sales ___ may come in and out of vogue

The manufacturer arranges with retailers a special ___demonstration of its products and supplies the representatives, who conduct the demonstrations

There are three possible ways for Apsa to expand its activities in the ___

There are two sorts of psychological…

They may be a nonprofit organization, a political candidate, a company, ___an individual

They ___ to be reassured that the product is intrinsically better

This conclusion fits with one’s instincts. In the straitened nineties, with nearly 3 million out of work and 425,000 people officially classed as homeless in England ___, conspicuous consumption now seems vulgar rather than chic

This shows that even the biggest and strongest ___ in the world are vulnerable

Two days ago, LVMH in France, which owns Moet et Chandon champagne, Louis Vuitton and the Christian Lacroix fashion house, reported lower earnings for the first half of 1993 than it did a year ___

Unless the organization understands their concerns and communicates its goals and interests, they may misinterpret, distort, or ___ openly hostile to the organization’s actions

Unlike the other promotion mix elements, public relations is concerned primarily with people outside the ___ market, although it may include them

We can classify the promotion ___ elements as personal promotion, nonpersonal promotion, or a mixture of personal and nonpersonal promotion

We may be witnessing the death of the ___

We recommend this type of relationship in Mexico and ___

We suggest Apsa should try to ___ sole distribution agreements for these countries

We suggest research ___ this type would be appropriate for Argentina, where establishing a subsidiary may be the best option

With franchising individuals pay to use the ___ of a well-known manufacturer

Which of the two assertions are true and which are false?

A) At different levels and in some situations, wage levels are partially controllable by the personnel management

B) The most senior management aren’t responsible for ‘the bottom line’, that is, they are accountable for the end-result, be it profit or loss

Which of the two assertions are true and which are false?

A) A budget can be given to the head of the Police Department if he or she is not in a position to influence the prices of the materials to be purchased

B) A quantity budget is also ultimately converted to financial consequences, so that it can be integrated into another company’s budget

Which of the two assertions are true and which are false?

A) A budget fulfills different functions: it is both a tool and a compass for management

B) By periodically comparing the budget plan with the actual results (‘feedback’) company processes can be controlled

Which of the two assertions are true and which are false?

A) A budget makes ‘management by exception’ possible

B) Intervention in the actual course of business is then only necessary if there are (significant) deviations in the actual results as compared to the plan

Which of the two assertions are true and which are false?

A) A busunessman who thinks he has everything “in his head” and not on paper, often does not have as much of it as he believes

B) The actual written document can’t help either

Which of the two assertions are true and which are false?

A) A company can never be changed to a taxable entity later, when profits are up and the benefits of the tax system can be better realized as a full corporation

B) Other tax considerations also apply to the initial business. Some of the following nuances illustrate the complexity of the decision process

Which of the two assertions are true and which are false?

A) A few of the most important considerations are how to get around the tax codes and laws governing the degree of personal liability an owner must assume for his business

B) A business can be set up as an unincorporated partnership, a proprietorship, or limited liability company (LLC)

Which of the two assertions are true and which are false?

A) A good rule is to include in a budget only those elements which are controllable by the mafia

B) The budget must be an accountability standard

Which of the two assertions are true and which are false?

A) A high-end home office business is a business, not a hobby

B) It generates enough money to merit the owner’s paying real attention to the quality of information technology management, meaning that there is both budget and concerns that warrant working with our level of quality service and support

Which of the two assertions are true and which are false?

A) A loan broker, who has been provided the pertinent business plan and documents, is usually a Russian or Chinese spy

B) The time spent going “door to door” to find your needed capital must be the happiest time of your life

Which of the two assertions are true and which are false?

A) A lot of new businesses fail within two years

B) There are many reasons for this, but one fact is known about successful businesses

Which of the two assertions are true and which are false?

A) A lot of small business owners choose the corporate form of operation because of the protection it affords an owner’s personal assets

B) LLCs never provide this protection

Which of the two assertions are true and which are false?

A) A modern investor is almost entirely interested in the financial returns that his capital will bring, either by way of income or by way of capital growth

B) His contribution to industry and commerce, in financial terms, is just as great, or greater, than ever it was, but he is no longer in a position to exert very much influence on the actual management of the company, part of which he owns

Which of the two assertions are true and which are false?

A) A professional broker can develop a plan in which venture capital proceeds will be used to pay him for his efforts and illegally trick so much money out of his partners

B) Standard scales for these services can run as high as 5% of the capital raised, with lower percentages on larger funding amounts

Which of the two assertions are true and which are false?

A) A projected balance sheet, results budget, liquidity budget, and explanatory statements are together described as the master budget

B) The master budget never includes budgets for separate sub-units of an organization (sales, production, distribution and finance) to give a single budget for the whole organization

Which of the two assertions are true and which are false?

A) A recent survey of EU companies showed that the proportion of managers with international experience ranges from about 96% in some UK companies to 97,5% in one Swiss company

B) In many firms, only 5-10% of managers are likely to have international experience

Which of the two assertions are true and which are false?

A) A segmentation allows some room for estimates and nonspecific definitions

B) We focus on a small-medium level of small business, and it is hard to find information to make an exact classification

Which of the two assertions are true and which are false?

A) A survey of EU companies reported that the proportion of managers with international experience is so small that they must be protected by international ecological foundations

B) In many firms, only 5-10% of managers are likely to have a washing machine at home

Which of the two assertions are true and which are false?

A) Accrual-based accounting methods should be used if assets are kept in the form of inventory

B) In an accrual-based accounting system taxes must be paid on assets “sitting on the shelf.”

Which of the two assertions are true and which are false?

A) Almost any new business requires sufficient capital to endure unexpected hardships

B) Without sufficient funding to get the business off the ground, to persevere through business slumps, to carry receivables, and meet inventory and staffing needs, a business most certainly will fail

Which of the two assertions are true and which are false?

A) An important characteristic is strategic awareness: the manager should have a global view of his or her contribution at work

B) In other words, the manager should think “world” and not see work responsibilities and needs solely from the perspective of his or her own national background

Which of the two assertions are true and which are false?

A) An international manager has to become quickly involved in intimate relationships with all local employees

B) For example, he or she must be interested in their family lives and personal banking deposites

Which of the two assertions are true and which are false?

A) An international manager should become quickly involved in matters affecting several countries

B) For example, he or she must learn to be thinking about 4 or 5 very small countries at the same time

Which of the two assertions are true and which are false?

A) An investment booklet, professionally made and distributed, is hardly ever useful in today’s business

B) The days of going into your local community bank and getting a loan from them based on “a good idea” are long gone

Which of the two assertions are true and which are false?

A) An official will generally not be accountable for changes in uncontrollable variables such as interest rates, inflation, and taxes

B) However, the senior financial manager of a company may be held responsible for costs arising from changes in the general level of interest rates, to the extent that his or her strategic choices are to borrow long or short, to make a share issue, or to cover risks on the futures market

Which of the two assertions are true and which are false?

A) By means of trying clothes in the most elite department stores, management can ascertain what the consequences of changes in its policy will be

B) Good use can be made of computerized spread-sheet programs for this ‘ what-if analysis

Which of the two assertions are true and which are false?

A) Cash-basis doesn’t permit the owner of the business to treat accounts receivable as assets after they are collected, likewise debts are not counted until they are paid

B) A cash-basis accounting system is good for businesses who recognize that cash flow is more important than showing accrued earnings

Which of the two assertions are true and which are false?

A) Computer superstores include major chains such as CompUSA, Computer City, Future Shop, etc.

B) They are almost always more than 10,000 square feet of space, usually offer decent walk-in service, and are often warehouse-like locations where people go to find products in boxes with very aggressive pricing, and little support

Which of the two assertions are true and which are false?

A) Control requires a set of objectives (the budget) and feedback as to how well those goals are being met

B) Budgeting obliges the management to file for a resignation

Which of the two assertions are true and which are false?

A) Everybody has at one time or another had a very good idea for a theft

B) The difference between some good ideas making it in business, and some never even being tried doesn’t exist in business reality