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Английский язык. Бизнес курс

Вопрос id:1499004
Choose two possible answers: Often the ... make the difference
?) participants
?) participant
?) person
?) people
Вопрос id:1499005
Choose two possible answers: Sound financial management is one of the best ways to ... .solvent
?) stay
?) remain
?) take
?) have
Вопрос id:1499006
Choose two possible answers: The Appendix is where related documents and support materials … included
?) be
?) can are
?) can be
?) are
Вопрос id:1499007
Choose two possible answers: The following should be discussed in the Operating Requirements ... .
?) chapter
?) section
?) district
?) region
Вопрос id:1499008
Choose two possible answers: These same teams ... even turn around a struggling company
?) must
?) can
?) may
?) need
Вопрос id:1499009
Choose two possible answers: They make it possible to better ... your product or service
?) do
?) define
?) have
?) outline
Вопрос id:1499010
Choose two possible answers: This ... of a business plan describes both the strategy and tactics one will use to get customers to buy their products or services
?) section
?) region
?) part
?) town
Вопрос id:1499011
Choose two possible answers: This is also where ... familiarizes the reader with how their product is created or services sold
?) men
?) two
?) one
?) a man
Вопрос id:1499012
Choose two possible answers: This is the section in which one makes the case in words, and backs up what … says with financial statements and forms that document the viability of the business and its soundness as an investment
?) one
?) people
?) two
?) a person
Вопрос id:1499013
Choosing the ... year is another important decision the owner of a small business must make
?) fecal
?) focal
?) fiscal
?) feral
Вопрос id:1499014
Chose three possible answers: All business plans should however address the following major … and contain the following sections
?) areas
?) questions
?) fields
?) answers
Вопрос id:1499015
Chose three possible answers: Information will be repeated in different sections and explained to different … within sections
?) extends
?) degrees
?) parts
?) details
Вопрос id:1499016
Chose three possible answers: The right amount of detail should be included in each section
?) section
?) chapter
?) part
?) zone
Вопрос id:1499017
Chose three possible answers: While all business plans contain key ... , the content and organization varies from industry to industry, and also may differ based on the goal of the plan
?) holes
?) questions
?) elements
?) points
Вопрос id:1499018
Chose three possible answers: . A business without ... is a business that will not know what it is doing
?) plan
?) eyes
?) understanding
?) vision
Вопрос id:1499019
Chose three possible answers: A poorly prepared or unattractive ... may not even get a second look
?) plan
?) lady
?) document
?) paper
Вопрос id:1499020
Chose three possible answers: All pages of your business plan should be ... numbered and the table of contents should include page numbers
?) precisely
?) correctly
?) easily
?) carefully
Вопрос id:1499021
Chose three possible answers: An executive summary may also be used singularly to attract potential ... in your company and can be “followed up” with a complete plan if investors are interested
?) attention
?) hippies
?) interest
?) curiosity
Вопрос id:1499022
Chose three possible answers: Be sure to list headings for the major sections as well as for important ...
?) subsections
?) submarines
?) subdivisions
?) subparts
Вопрос id:1499023
Chose three possible answers: Business Plans contain ... elements that function to define the endeavours of a business enterprise
?) main
?) key
?) major
?) small
Вопрос id:1499024
Chose three possible answers: Fonts used should be easily read, and colour ... should be pleasant to the eye
?) pencils
?) contrasts
?) marks
?) details
Вопрос id:1499025
Chose three possible answers: Getting your document looked at is a key … in the hunt for investment and support
?) step
?) phase
?) stage
?) stairs
Вопрос id:1499026
Chose three possible answers: In many cases, the introductory ... , especially the executive summary, will influence whether readers read the rest of the plan at all
?) elements
?) moments
?) nuances
?) words
Вопрос id:1499027
Chose three possible answers: Investors and venture capitalists may be presented with several ... per day
?) ideas
?) offerings
?) rubles
?) proposals
Вопрос id:1499028
Chose three possible answers: It is an abstract of the ... essentials of your business plan
?) significant
?) pertinent
?) unnesessary
?) important
Вопрос id:1499029
Chose three possible answers: It is one of the most important parts of the plan, taking into account current market size and ... , and may require extensive professional level research
?) analysis
?) orientation
?) tendencies
?) trends
Вопрос id:1499030
Chose three possible answers: Lenders in particular read executive summaries before looking at the rest of a ... to determine whether or not they want to learn more about a business
?) document
?) concert
?) presentation
?) plan
Вопрос id:1499031
Chose three possible answers: The ... of a cover is to tell the reader what the document is about
?) target
?) aim
?) goal
?) purpose
Вопрос id:1499032
Chose three possible answers: The business description is the “Business Vision”, and includes: who the company is, what it will do, what market needs it will address, and why the ... will work
?) plan
?) young girl
?) design
?) idea
Вопрос id:1499033
Chose three possible answers: The cover of a business document should be … and professional looking.
?) erotic
?) attractive
?) pleasant
?) nice
Вопрос id:1499034
Chose three possible answers: The cover of the document is often the “First Impression” of a business for any interested parties or investors
?) parents
?) parties
?) partners
?) sides
Вопрос id:1499035
Chose three possible answers: The cover page, executive summary, and table of contents will determine what ... of first impression one makes on readers
?) sort
?) type
?) breed
?) kind
Вопрос id:1499036
Chose three possible answers: The executive summary is the first ... of your plan, but it should be written last
?) district
?) chapter
?) part
?) section
Вопрос id:1499037
Chose three possible answers: The executive summary should be ... , attention getting, and understandable
?) brief
?) concise
?) short
?) hypothetical
Вопрос id:1499038
Chose three possible answers: The wording ……chosen very carefully
?) has
?) has to be
?) should
?) must
Вопрос id:1499039
Chose three possible answers: They can not, and … not, read them all
?) do
?) will
?) did
?) would
Вопрос id:1499040
Chose three possible answers: This ... is designed to provide enough facts to convince an investor, or potential partner
?) chapter
?) section
?) neighbourhood
?) part
Вопрос id:1499041
Chose three possible answers: Thumb tabs for the documents headings are a nice feature and indicate a professional ...
?) paper
?) approach
?) document
?) typist
Вопрос id:1499042
Correspond the left and right parts
Левая частьПравая часть
However, it is convenient in the context of a discussion on
capital and management to consider shareholders as owners, as is generally accepted by the community at large
The rapid development of the joint-stock company and the increasing size of the capital investment required
required to operate competitively in the face of ever more complex manufacturing and other techniques eventually led to the position where the true owners of an enterprise were not personally involved in its management
It has also led to the curious situation that the true owners, or shareholders
and subsequent Companies Acts
This came about by virtue of the decision in the Salomon case of 1897
are not in a technical legal sense, in fact, the owners since a limited liability company is a corporate entity in its own right
Вопрос id:1499043
Correspond the left and right parts
Левая частьПравая часть
In fact, unless the organisation is being grossly mismanaged
of their companies, nor because they thought they saw a need in the market that could be filled to some advantage to themselves: these attributes are the preserve of the entrepreneur and the real merchant adventurer
The modern investor is almost entirely interested in the financial returns that his capital will bring
either by way of income or by way of capital growth
These owners - the shareholders - who invested in large undertakings did not do so because they had a personal interest in the technical activities
he is no longer in a position to exert very much influence on the actual management of the company, part of which he owns
His contribution to industry and commerce, in financial terms, is just as great, or greater, than ever it was, but
the average shareholder has only one chance a year to influence his company’s affairs, and that is at the annual general meeting (AGM)
Вопрос id:1499044
Correspond the left and right parts
Левая частьПравая часть
They have little, if any, control over the objectives
of the organisation or its day-to-day management
The shareholders provide the capital
who represent their interests
They also select the directors
to finance the enterprise
Of course, it is true to say that members of management are often shareholders and thus also have an interest in capital:
indeed, many companies have this as a requirement for a directorship. However, this in no way diminishes the basic fact that there are now three levels
Вопрос id:1499045
Correspond the left and right parts
Левая частьПравая часть
They may use argument at the annual general meeting, which
of the enterprise and for determining its policies in pursuit of those objectives
Their most effective power is that of being able
of the undertaking on behalf of the owners
THE DIRECTORS are charged with the overall management
to discharge directors and appoint new ones more to their liking
Acting as a board they are responsible for deciding the objectives
may or may not be effective
Вопрос id:1499046
Correspond the left and right parts
Левая частьПравая часть
The directors must make provision for a proper and adequate organisation, for authorising capital expenditure
for running departments or divisions, and are accountable to the senior executive officers on a functional basis
.DEPARTMENTAL MANAGERS, sometimes known as middle management, are usually responsible
in order to meet the objectives laid down within the policy framework. They are accountable to the chief executive - that is, the managing director
THE CHIEF EXECUTIVE OFFICER, or managing director, is the link
and for generally controlling the enterprise in the interests of the owners
THE SENIOR EXECUTIVE OFFICERS are responsible for the detailed conduct of the undertaking
between the board of directors and senior management, by virtue of his dual capacity as director and executive
Вопрос id:1499047
Correspond the left and right parts
Левая частьПравая часть
And when companies operate at international level
teams, adaptability to new situations, sensitivity to different cultures (and awareness of own cultural background), and relational skills
Since the 1980s there has been a trend
and selling them, all over the world
According to a recent survey, the top characteristics of an international manager include many soft skills, such as the ability to work in international
they need international managers
Producing goods or delivering services
for large companies to think globally
Вопрос id:1499048
Correspond the left and right parts
Левая частьПравая часть
Another important characteristic is strategic awareness:
the manager should have a global view of his or her contribution at work
An international manager must become
quickly involved in matters affecting several countries
In other words, the manager
an open, non-judgemental personality
The manager should be self-reliant and have
should think “world” and not see work responsibilities and needs soley from the perspective of his or her own national background
Вопрос id:1499049
Correspond the left and right parts
Левая частьПравая часть
Companies are beginning to recognise that
they do not have enough high-quality people for their international activities
A recent survey of EU companies reported that the proportion of managers with international experience ranges from
about 1% in some UK companies to 80% in one Swiss company
In many firms, only 5-10% of managers
are likely to have international experience
For example, he or she must be sensitive to, and aware of, the market
requirements of a wide range of countries right from the start
Вопрос id:1499050
Correspond the left and right parts
Левая частьПравая часть
Such experiences open people’s minds to the fact that things are
done differently elsewhere and encourage them to think in a wider context
Indeed, there are signs that a shortage of internationally-skilled people may be
either by participating in international task forces or, more importantly, by working and living abroad
They often have problems releasing experienced people from
existing operations in order to resource and lead new international ventures
The only way is through direct international experience
an important constraint on firms’ global ambitions
Вопрос id:1499051
Correspond the left and right parts
Левая частьПравая часть
Developing the international company’s management resource
resources and effort must be spent in preparing managers for international assignments
If a company answers “yes” to the last question, considerable
is a demanding exercise
Language training, overseas visits, in-house management
with a load capacity of 1.5 tonnes
Initially, I shall have one truck
courses and general management training at business schools are all important parts of this process
Вопрос id:1499052
Correspond the left and right parts
Левая частьПравая часть
I have made preliminary enquiries with a number of firms,
was very favourable
It will be fitted
fitted with a mobile phone
I shall undertake deliveries for chilled food distributors, offering
which I contacted while following a marketing course at Cardiff Polytechnic
Their response
them a service on which they know they can rely at short notice and in case of emergency
Вопрос id:1499053
Correspond the left and right parts
Левая частьПравая часть
To finance this venture,
I have Ј10,000 capital
Her parents have offered us the use of a room in their house as an office,
and telephone enquiries
I shall drive the truck myself and
also employ part-time drivers
My fiancee will help me with administration, book-keeping
until we can find a small office to rent
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