Список вопросов базы знаний

Give the American variant of this word: engaged

Give the American variant of this word: transferred charge call

A news release, usually ten typewritten pages, contains information that the organization wants disseminated

Advertising is purchased from an intside supplier, called an advertising agency

An advertising campaign is itself influenced only by two variable factors: the content of the message and the amount of competitive activity

Communication to correct erroneous impressions, maintain the goodwill of the organization's many publics, and explain the organization's goals and purposes is called public relations (PR)

Customer contact personnel are an important primary audience for service advertising

In general, the purpose of advertising is to create awareness and improve attitudes towards a brand

Media representatives are invited to press conferences to hear about an upcoming major event that the marketer hopes will be considered newsworthy and to receive written materials, photos, and other materials pertaining to the event

Sales promotion may be a firm's primary promotional effort or it may supplement and complement personal selling, advertising, and public relations

Sales promotion means immediate or delayed incentives to purchase, expressed in cash or in kind

Some types of promotion techniques - like price-cuts, free gifts, coupons and samples - have been in use for over three hundred years

The "selling concept" assumes that resisting consumers have to be persuaded by vigorous hard-selling techniques to buy non-essential goods or services

The company must also take account of the existence of competitors, who always have to be identified, monitored and defeated in the search for loyal customers

The traditional medium for advertising is the press, comprising daily and weekly national newspapers, local newspapers, magazines and journals

Словосочетание "distribution channels" переводится как "каналы распределения"

Словосочетание "reduced launch price" переводится как "льготная цена при выпуске продукта"

Словосочетание "вrand loyalty" переводится как "престиж марки"

Словосочетание "рroducer market" переводится как "потенциальный рынок"

The English for "блокнот" - is notepad

The English for "вопросы заработной платы" - is salary issues

The English for "зависимость" - is flexibility

The English for "занятость" - is employment

The English for "знак" - is sign

The English for "интервью в ресторане" - is lunch interview

The English for "компенсация" - is compensation

The English for "ответственный" - is responsible

The English for "отгул" - is time-off

The English for "подавать" - is to submit

The English for "посредник" - is intermediary

The English for "право" - is right

The English for "продвижение" - is advancement

The English for "собрать команду" - is build (v) a team

The English for "стажер" - is trainee

The English for "телефонное интервью" - is telephone interview

The English for "удивление" - is surprise

The English for "акционер" is "shareholder"

The English for "баланс" is "balance"

The English for "годовой" is "annua"

The English for "господствующая фирма" is "dominant-firm"

The English for "заемный капитал" is "outside capital"

The English for "исполнительный" is "executive"

The English for "капитал" is "capital"

The English for "налог" is "tax"

The English for "основать" is "to set up"

The English for "партнерство" is "partnership"

The English for "поддержка" is "support"

The English for "получить ссуду" is "get (v) a loan"

The English for "преданность" is "authority"

The English for "предприятие" is "venture"