Список вопросов базы знаний

Укажите функцию выделенного слова в предложении: Scare headlines and attention-grabbing campaigns were only one of the tactics introduced by Hearst.

Укажите функцию выделенного слова в предложении: Scripps bought small, financiallyinsecure newspapers and set them on their feet by installing capable young editors, who were given a share of the profits as an incentive to improve circulation.

Укажите функцию выделенного слова в предложении: So talented was Beaverbrook as a publisher and journalist that the Express newspapers gained and kept many readers for life, even though it is doubtful whether the issues of empire and Common Market membership were of passionate concern to them.

Укажите функцию выделенного слова в предложении: Such defiance confirmed the independence of the press from government, but the influence of proprietors was itself to become an important issue in press freedom.

Укажите функцию выделенного слова в предложении: The British press was slower to emerge as a popular, sensational medium, but a major turning point came in 1855 when the stamp tax was abolished.

Укажите функцию выделенного слова в предложении: The compositors, together with the other craftsmen involved in printing, were well paid for their skills and for the night shifts they were obliged to work on morning papers.

Укажите функцию выделенного слова в предложении: The first attempt, made in 1899 by the Association of American Advertisers, only lasted until 1913, but fresh initiatives in 1914 created the Audit Bureau of Circulation.

Укажите функцию выделенного слова в предложении: The new paper also gave good racing tips, thus endearing it to a group of men who have always contributed substantially to the circulation of what are known as the “populars.”

Укажите функцию выделенного слова в предложении: The paper's slogans, “All the news that's fit to print” and “It will not soil the breakfast cloth,” indicated its commitment to serious news reporting.

Укажите функцию выделенного слова в предложении: The tabloid halved the size of the newspaper page, which allowed easier handling by the reader, but it also suited the new, curtailed size of articles and the more numerous pages required per issue.

Укажите функцию выделенного слова в предложении: The visual display shows the current article or, in the case of a copy editor, the whole of the page being composed from various articles and pictures.

Укажите функцию выделенного слова в предложении: The abolition of taxes and duties, including that on paper in 1861, brought down the prices of newspapers, and this alone was enough to create what were, for the time, very high circulations.

Укажите функцию выделенного слова в предложении: The company owning the newspaper was often a conglomerate with various industrial interests.

Укажите функцию выделенного слова в предложении: The Daily Mirror was revived by its editor, Harry Bartholomew, to become a true working-class paper with a radical political voice, although the winning of new readers–circulation eventually topped 4,000,000–was mostly due to the shameless use of the techniques of yellow journalism.

Укажите функцию выделенного слова в предложении: The first organization for this purpose was set up by the Curtis PublishingCompany in 1911; but such research did not become general until the 1930s.

Укажите функцию выделенного слова в предложении: The first successful tabloid was Harmsworth's Daily Mirror (1903).

Укажите функцию выделенного слова в предложении: The Journal published exaggerated stories and editorials about the political tensions between the United States and Spain that stirred the country to a pitch of hysteria.

Укажите функцию выделенного слова в предложении: The machines could then decode the instructions and automatically prepare whole pages ready for printing.

Укажите функцию выделенного слова в предложении: The new method was introduced gradually in newspapers, where the Linotype machines had worked well enough for more than half a century and where union opposition to the new technology was deeply entrenched.

Укажите функцию выделенного слова в предложении: The outstanding early 20th-century personality in Japanese magazine publication was Noma Seiji, who published nine magazines, nearly all with six-figure circulations.

Укажите функцию выделенного слова в предложении: The preservation of the British Empire was the guiding passion of Max Aitken, who was raised to the peerage as Lord Beaverbrook in 1917.

Укажите функцию выделенного слова в предложении: The reporter in the field, equipped with a portable terminal, can also input a story to the newspaper's computer directly and can gain access to the computer's library of information in the same way.

Укажите функцию выделенного слова в предложении: The Telegraph could not be compared, however, with the more colourful New York papers.

Укажите функцию выделенного слова в предложении: The term tabloid was coined by Harmsworth when he designed and edited an experimental issue of the New York World, produced for New Year's Day, 1900.

Укажите функцию выделенного слова в предложении: These figures gave advertisers evidence that the Daily Mail was reaching the publicin sufficient numbers to warrant increasingly expensive advertising space.

Укажите функцию выделенного слова в предложении: They have also led to changes in the quality of the newspaper itself, but their real impact has been on the finances of the newspaper industry and on the relevance of the traditional print workers.

Укажите функцию выделенного слова в предложении: This early example of investigative journalism–in which the reporter creates hard news stories by investigating (sometimes clandestinely and by direct experience from inside) illegal or scandalous activities–led to the passing of the Criminal Law Amendment Act in 1885, which improved protection of minors.

Укажите функцию выделенного слова в предложении: This split-screen technology also allows the copy editor to movecopy around the screen on special page-layout terminals until the copy fits the page.

Укажите функцию выделенного слова в предложении: This was typified after World War I by the intensive campaign for Empire Free Trade in Lord Beaverbrook's Daily Express .

Укажите функцию выделенного слова в предложении: This approach guided the new type of journalists known as subeditors, whose job was to rewrite stories in the “house” style, to compose headlines, and, if necessary, to add a little seasoning to the original story.

Укажите функцию выделенного слова в предложении: This was more than twice the figure reached by any other paper thitherto.

Укажите функцию выделенного слова в предложении: Though accepting that a certain degree of censorship was necessary to conceal military intelligence from the enemy, Northcliffe nevertheless boldly defied the bureau over its cover-up of an ammunition shortage.

Укажите функцию выделенного слова в предложении: Though resented at first by publishers, it was eventually seen as a guarantee of their claims.

Укажите функцию выделенного слова в предложении: Though the process was most pronounced in the United States, a vast country where, in the absence of national newspapers, national magazines had a special function, the same principles came to apply, in varying degrees, in Europe.

Укажите функцию выделенного слова в предложении: Through the Daily Express, the Sunday Express (started in 1918), and the London Evening Standard (acquired 1923), Beaverbrook's opposition to Britain's attempts to join the European Community was given a regular airing.

Укажите функцию выделенного слова в предложении: Thus the popular magazine in the United States, expanding with the economy, became part of the marketing system. By 1900 advertisements might form up to 50 percent of its contents; by 1947, the proportion was more often 65 percent.

Укажите функцию выделенного слова в предложении: Using short sentences, short paragraphs, and short articles, the new style of editing was aimed at attracting a large following among those who had learned to read as a result of the1870 Education Act making school compulsory for all British children.

Укажите функцию выделенного слова в предложении: While writing, the reporter can retrieve information stored in the computer, such as any previous articles on the same subject, which can be displayed on the screen alongside the new copy.

Укажите функцию выделенного слова в предложении: With this method of typesetting, the images of pages are prepared for the printer photographically, as on a photocopier, instead of in lines of metal type.

Укажите функцию выделенного слова в предложении: Abolition of the tax on paper was said to have brought an additional £12,000 a year to the Telegraph.

Укажите функцию выделенного слова в предложении: Another contemporary evening paper, the Pall Mall Gazette , adopted American tactics for some of its crusades.

Укажите функцию выделенного слова в предложении: Another early chain-builder was Edward Scripps, who began collecting newspapers in 1878.

Укажите функцию выделенного слова в предложении: By 1900 there were half a dozen well-known newspaper barons in the United States.

Укажите функцию выделенного слова в предложении: Electronic technology has revolutionized the ways in which newspapers are written, edited, and printed, while radio and television have developed into serious competitors as sources of news, official information, and entertainment and as a vehicle for advertising.

Укажите функцию выделенного слова в предложении: Hearst is reported to have cabled his illustrator in Cuba, demanding pictures of atrocities for the Journal. The illustrator found no atrocities to illustrate and informed Hearst, who replied, “You furnish the pictures and I'll furnish the war.”

Укажите функцию выделенного слова в предложении: Important publications in Africa have included the quarterly East African Africana (founded 1962); the Zimbabwean Africa Calls (1960), published every two months; the quarterly Nigeria Magazine (1933–66); the quarterly Pan African Journal (1967), published in Kenya; and, in South Africa, journals in Afrikaans.

Укажите функцию выделенного слова в предложении: In 1930 the Daily Herald offered gifts to woo new readers.

Укажите функцию выделенного слова в предложении: In the 1960s rising costs forced many newspapers to cease publication.

Укажите функцию выделенного слова в предложении: It was a worthy newspaper, more than half of it being taken up with reports of proceedings in Parliament, but its readers and those of The Times came almost exclusively from the growing mercantile middle class, for whom the two papers provided the writings of many of the best authors of the day at a comfortably affordable price.

Укажите функцию выделенного слова в предложении: Lord Northcliffe sold the Mirror to his brother Lord Rothermere in 1913.