Список вопросов базы знаний

Укажите соответствие: Neither the teachers nor the director ___ an extra week of classes.

Укажите соответствие: Neither the teachers nor the students ___ an extra week of classes.

Укажите функцию выделенного слова в предложении: A Canadian-born journalist who took the Express into second place in national circulation behind the Daily Mirror, Beaverbrook continued to thrust his viewpoint on the editors of his papers for many years, although his campaigns for free trade within the empire and, after World War II, commonwealth trade preference were unsuccessful.

Укажите функцию выделенного слова в предложении: A proprietor was no longer just selling attractive editorial matter to a segment of the public; he was also selling a well-charted segment of the public to the advertiser.

Укажите функцию выделенного слова в предложении: Aiming at a wider public than any previous newspaper, the Star incorporated short, lively news items of human interest in a bold, attractive display.

Укажите функцию выделенного слова в предложении: Although they were condemned by the Newspaper Proprietors' Association (now known as the Newspaper Publishers Association), gift schemes proliferated among other newspapers, with the Herald eventually achieving a circulation of 2,000,000, the highest in the world.

Укажите функцию выделенного слова в предложении: Another Harmsworth innovation was the tabloid newspaper, which was to revolutionize the popular press in the 20th century.

Укажите функцию выделенного слова в предложении: Another Mail slogan, “The Busy Man's Daily Journal,” emphasized the snappy editorial style that followed the Harmsworth dictum of “Explain, simplify, clarify.”

Укажите функцию выделенного слова в предложении: As his first effort he launched a cheap weekly magazine in 1888, when he was only 23.

Укажите функцию выделенного слова в предложении: As was once observed by the features editor of Vogue: “If we find out what people want, it's already too late.”

Укажите функцию выделенного слова в предложении: As “A Penny Paper for One Halfpenny” the Daily Mail was sold to the reader at a low price only made possible by the paper's lucrative revenue from advertising.

Укажите функцию выделенного слова в предложении: At the turn of the century, popular journalism came into its own in Britain with the rise of Alfred Harmsworth (later Lord Northcliffe), who can be called the first of the British press barons both for his title and for his enduring influence on the press.

Укажите функцию выделенного слова в предложении: Beaverbrook admitted to the first Royal Commission on the Press that if an editor took a divergent view on, for example, the empire, he would be “talkedout of it.”

Укажите функцию выделенного слова в предложении: But direct input had to await the development of sophisticated computers and computer programs, which did not materialize until after World War II.

Укажите функцию выделенного слова в предложении: But the new technology can serve other production purposes.

Укажите функцию выделенного слова в предложении: By 1861 sales of the Daily Telegraph had risen to a daily average of 130,000, double that ofThe Times.

Укажите функцию выделенного слова в предложении: By the time he came to New York City in 1895, however, Hearst was interested in circulation-building sensation at any price, even if it meant dressing up complete fabrications as news.

Укажите функцию выделенного слова в предложении: By this direct-input process the production of a page of news is accelerated.

Укажите функцию выделенного слова в предложении: Computers and telecommunications have transformed the production process for the modern newspaper.

Укажите функцию выделенного слова в предложении: During his lifetime he owned, at various times, the Daily Mail, Mirror, The Times, and the Observer.

Укажите функцию выделенного слова в предложении: Elsewhere, magazines in African languages have increased, as have those in English and French–e.g., the Nigerian Black Orpheus (founded 1957), containing creative writing by Africans and West Indians.

Укажите функцию выделенного слова в предложении: Equally important in yellow journalism were a strong emphasis on the pictorial–photographs, cartoons, graphic illustrations–and the new Sunday supplements, which focused on human-interest stories and comic strips.

Укажите функцию выделенного слова в предложении: Even before the introduction of the Linotype machine, however, the manual craft unions had been jealous guardians of their trade as hand compositors.

Укажите функцию выделенного слова в предложении: Eventually, war–over Cuba–was triggered by the sinking of the U.S. battleship Maine in Havana harbour, but Hearst nevertheless claimed credit for the war in a banner headline: “How Do You Like the Journal's War?”

Укажите функцию выделенного слова в предложении: His San Francisco Examiner (from 1880) had gained a reputation for exposing and cleaning up political corruption.

Укажите функцию выделенного слова в предложении: If necessary, the editor can discuss the article with the reporter over the telephone as they both look at it on their screens.

Укажите функцию выделенного слова в предложении: In 1888 the halfpenny evening Star was launched by the Irish nationalist politician T.P. O'Connor.

Укажите функцию выделенного слова в предложении: In 1894 Harmsworth bought the Evening News , and by combining his editing style with some of the methods of the American yellow press he quadrupled its circulation within a year. In 1896 came Harmsworth's main innovation, the Daily Mail , which within three years was selling more than 500,000 copies a day.

Укажите функцию выделенного слова в предложении: In 1931 the New York Morning,Evening, and Sunday World titles were bought by the Scripps-Howard chain; the morning and Sunday editions were dropped, and the Evening World was merged with the New York Evening Telegram, an action that fitted in well with the popularity of afternoon papers in the United States.

Укажите функцию выделенного слова в предложении: In 1946 the first techniques of photocomposition were developed.

Укажите функцию выделенного слова в предложении: In a modern newspaper office each journalist has a desktop terminal–i.e., a keyboard and a visual display screen connectedto the main computer.

Укажите функцию выделенного слова в предложении: In a series of articles entitled “The MaidenTribute to Modern Babylon,” W.T. Stead exposed the prostitutionof young girls in London by himself procuring one.

Укажите функцию выделенного слова в предложении: In the long run, however, the term tabloid has come to define the popular newspaper more in style than in physical characteristics.

Укажите функцию выделенного слова в предложении: Indeed as a result he served a term in jail.

Укажите функцию выделенного слова в предложении: Interest in circulation led publishers into market research.

Укажите функцию выделенного слова в предложении: It also highlighted the power of the press to define what is unacceptable to society.

Укажите функцию выделенного слова в предложении: It was also feared that the regular reader might find that he did not miss his newspaper enough to start buying it again after the strike, especially when radio and television made news so readily available.

Укажите функцию выделенного слова в предложении: It was inevitable that some newspapers, and especially those that refrained from irresponsible tactics, would suffer circulation losses.

Укажите функцию выделенного слова в предложении: It was the first British paper to be based deliberately on advertising revenue rather than on sales revenue and the first to publish circulation figures auditedindependently by a chartered accountant.

Укажите функцию выделенного слова в предложении: It was therefore envisaged that the reporter would have the facility for “direct input” into the printing room, which would eliminate the need for retyping by a Linotype operator and thus save newspapers both time and money.

Укажите функцию выделенного слова в предложении: Journalistic independence was usually upheld, but as the party political hostility between Gladstone and Disraeli grew sharper, each paper became more partisan, a development that in turn stimulated sales.

Укажите функцию выделенного слова в предложении: Later in the century the British press began to adapt to the demand for less exacting reading matter.

Укажите функцию выделенного слова в предложении: Like the American press barons, Northcliffe constantly intervened in the production of his newspapers, sending orders under his preferred epithet of “Chief” to the editors not only of the Mail and the Mirror but also of The Times (from 1908) and the Observer (from 1905), both of which he owned until his death in 1922.

Укажите функцию выделенного слова в предложении: Many of the new readers were stolen from other papers–the Daily Mirror saw its figure drop from more than 1,000,000 to 700,000 by 1934–but newspapers in general acquired 1,500,000 new readers, so that by the end of the decade there was a national newspaper aimed at every socioeconomic class.

Укажите функцию выделенного слова в предложении: Meanwhile, the equally successful tabloid Daily Sketch had been begun in Manchester in 1909 by Sir Edward Hulton.

Укажите функцию выделенного слова в предложении: On some papers it is possible for an advertiser to send copy via the telephone to the newspaper office, where the computer automatically finds a suitable space for it and transmits it to the copy editor's screen.

Укажите функцию выделенного слова в предложении: One of the first signs of technology's potential for change came in the 1930s, when Walter Morey developed the Teletypesetter (first demonstrated in 1928).

Укажите функцию выделенного слова в предложении: One of these was The New York Times, which only recovered after its position as the city's leading serious journal was reestablished after the paper was taken over by the tycoon Adolph S. Ochs in 1896.

Укажите функцию выделенного слова в предложении: Prizes for readers had been introduced as early as the 1890s, when Harmsworth offered a pound a week for life for the reader who could guess the value of gold in the Bank of England on a given day.

Укажите функцию выделенного слова в предложении: Reader research, to ascertain what readers wanted from magazines, was also developed in the 1930s and proved to be a useful tool, though no substitute for editorial flair.